Appcues

Appcues

The Product-Led Growth Platform
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Appcues

Marketing Pages

12
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available

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Product Interfaces

1
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available

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Emails

5

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Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Appcues Maps Section
Appcues Newsletter Form Section
Appcues Calculator Section

Visual identity

Appcues โ€” design reference

Source: https://www.appcues.com/. Extracted 2026-10-14. Scope: public marketing website CSS; declared styles, not computed browser values. This is an observed inventory, not an official internal design system.

Typography

  • font-family: Arial, sans-serif โ€” selector body
  • font-family: Mulish, sans-serif โ€” selector body
  • font-family: Poppins, sans-serif โ€” selector h2
  • font-family: Anton, sans-serif โ€” selector h3
  • font-family: Martinaplantijn, Arial, sans-serif โ€” selector .ap-btn-2
  • font-family: Martina Plantijn, Georgia, serif โ€” selector .hd-btn.ap-btn-copy
  • font-family: Gt Standard L Standard, Arial, sans-serif โ€” selector .text-block-247
  • font-size: 2em โ€” selector h1
  • font-size: 1em โ€” selector code, kbd, pre, samp
  • font-size: 14px โ€” selector body
  • font-size: 38px โ€” selector h1
  • font-size: 32px โ€” selector h2
  • font-size: 24px โ€” selector h3
  • font-size: 18px โ€” selector h4
  • font-size: 12px โ€” selector h6
  • font-weight: bold โ€” selector h1, h2, h3, h4, h5, h6
  • font-weight: 700 โ€” selector h1
  • font-weight: 500 โ€” selector h2
  • font-weight: 600 โ€” selector h6
  • font-weight: 400 โ€” selector .hd-mega-title
  • font-weight: 300 โ€” selector .text-block-130
  • line-height: 20px โ€” selector body
  • line-height: 44px โ€” selector h1
  • line-height: 36px โ€” selector h2
  • line-height: 30px โ€” selector h3
  • line-height: 24px โ€” selector h4
  • line-height: 18px โ€” selector h6
  • line-height: 1.5 โ€” selector body
  • letter-spacing: -.02em โ€” selector .ap-btn
  • letter-spacing: -.3px โ€” selector .hd-mega-title
  • letter-spacing: 2px โ€” selector .ap-pill.text-card-1
  • letter-spacing: -1px โ€” selector .aw-flow**cta-title
  • letter-spacing: -2.64px โ€” selector .power-heading
  • letter-spacing: -.32px โ€” selector .aw-btn-9
  • letter-spacing: -.5px โ€” selector .heading-style-h1.text-color-white.interior-smaller.text-align-left.customer-stories
  • letter-spacing: -1.5px โ€” selector .heading-style-h1.new-dm.text-color-white.smaller-resourcehub

Colors and surfaces

  • color: #333 โ€” selector body
  • color: var(--text-color--text-header) โ€” selector body
  • color: var(--link-color--link-primary) โ€” selector a
  • color: var(--blurple--600) โ€” selector a:hover
  • background-color: #0000 โ€” selector a
  • background-color: #fff โ€” selector body
  • background-color: var(--background-color--background-primary) โ€” selector body

Components and layout

  • border-radius: 30px โ€” selector .ap-hero**mock
  • border-radius: 50px โ€” selector .ap-btn
  • border-radius: 6px โ€” selector .ap-card**dot
  • border-radius: 20px โ€” selector .ap-card
  • border-radius: 40px โ€” selector .ap-testi**card
  • border-radius: var(--radius--buttons) โ€” selector .button
  • border-radius: 15px โ€” selector .card-flex-text-outside.dark
  • box-shadow: 0 2px 16px 3px #00000014 โ€” selector .nav-base-product
  • box-shadow: 3px 2px 5px 5px #0000009e โ€” selector .modal-heroimg
  • box-shadow: 0 2px 5px #0003 โ€” selector .push-hero-img
  • box-shadow: none โ€” selector .image-293, .push-hero-img
  • box-shadow: 0 12px 16px -4px #1d203338, 0 4px 10px -2px #1d203326 โ€” selector .navigation-menu---container---2025.shadow-medium
  • box-shadow: 0 1px 2px #23272e14 โ€” selector .video-container-ondark
  • box-shadow: 0 8px 50px #0000000d โ€” selector .nav-menu-three
  • max-width: 900px โ€” selector .heading-div
  • max-width: 1200px โ€” selector .ap-hero**head
  • max-width: 920px โ€” selector .ap-hero**head.max-width-920px
  • max-width: 94% โ€” selector .ap-hero\_\_mock
  • padding: 0 โ€” selector button::-moz-focus-inner, input::-moz-focus-inner
  • padding: 12px 26px 14px โ€” selector .ap-btn
  • padding: 220px 0 0 โ€” selector .ap-hero
  • padding: 20px 60px โ€” selector .navbar-26
  • transition: all .3s โ€” selector .button
  • transition: opacity .4s โ€” selector .cardlink-cs.full-height
  • transition: all .4s โ€” selector .workflow-card

Responsive rules

screen and (min-width: 768px) 
(max-width: 608px) 
screen and (max-width: 991px) 
screen and (max-width: 767px) 
screen and (max-width: 479px) 
(min-width: 768px) 
screen and (min-width: 1280px) 
screen and (min-width: 1440px) 
screen and (min-width: 1920px) 

Source: https://www.appcues.com/. Extracted 2026-10-14. Scope: public marketing website CSS; declared styles, not computed browser values. This is an observed inventory, not an official internal design system.

Original CSS custom-property declarations, grouped by source and selector. Up to 250 declarations; selectors preserved; media-query conditions are not attached to individual declarations.

https://cdn.prod.website-files.com/6a3458f1671a8f55edaa1863/css/appcues-staging.webflow.6a43b7cdc02c1f1e4e3b395a.5e7fb01e5.opt.css โ€” :root

--background-color--background-primary: var(--base-color-brand--white);
--text-color--text-header: var(--base-color-neutral--neutral-700);
--link-color--link-primary: var(--base-color-brand--primary);
--blurple--600: #a688c4;
--\_appcues-2025---text--body: "Gt Standard L Standard", Arial, sans-serif;
--\_appcues-2025---blurple--orchid: #291a3d;
--base-color-brand--white: white;
--\_appcues-2025---blurple--thistle: #291a3d;
--\_appcues-2025---corner-radius--box-corner: 20px;
--\_appcues-2025---light--white-primary: #fbfbfb;
--\_appcues-2025---blurple--petal: #f6ebf8;
--\_appcues-2025---text--headline: Martinaplantijn, Arial, sans-serif;
--\_appcues-2025---text-colors--body-copy: #002a32;
--text-color--text-body: #20222e;
--text-color--text-body-on-dark: #dadde7;
--\_appcues-2025---text--subhead: "Basel Grotesk Mono", Arial, sans-serif;
--\_appcues-2025---light--white: white;
--\_new-site-collections---font-heading: Martinaplantijn, Arial, sans-serif;
--\_appcues-2025---dark--aubergine: #291a3d;
--base-color-brand--dark: var(--base-color-neutral--neutral-1000-background);
--base-color-brand--light-blurple: #e9d9ff;
--base-color-brand--primary: #291a3d;
--green--300: #7ceecd;
--blue--300: #6feeec;
--\_appcues-2025---dark--dark-800: #291a3d;
--\_appcues-2025---yellow--amp: #f0fe52;
--\_appcues-2025---teal--glacier: #ecfbff;
--\_appcues-2025---text-colors--header: #291a3d;
--\_appcues-2025---corner-radius--h2-desktop: 60px;
--\_appcues-2025---corner-radius--h2-tablet: 40px;
--\_appcues-2025---corner-radius--h2-mobile: 30px;
--text-color--text-header-on-dark: white;
--h2-tablet: 40px;
--h2-mobile: 30px;
--h2-desktop: 46px;
--\_appcues-2025---corner-radius--h1-tablet: 50px;
--\_appcues-2025---corner-radius--h1-mobile: 40px;
--\_appcues-2025---corner-radius--h3-desktop: 40px;
--\_appcues-2025---corner-radius--h3-mobile: 24px;
--h6-tablet: 16px;
--h6-desktop: 18px;
--h6-mobile: 16px;
--h4-tablet: 22px;
--base-color-neutral--neutral-100: white;
--\_appcues-2025---teal--drift: #beedef;
--\_appcues-2025---purple--purp-primary: #e9e8c0;
--h5-desktop: 22px;
--\_appcues-2025---corner-radius--h5-tablet: 18px;
--\_appcues-2025---corner-radius--h5-mobile: 16px;
--h5-tablet: 18px;
--h5-mobile: 16px;
--h4-mobile: 18px;
--\_appcues-2025---corner-radius--h5-desktop: 22px;
--base-color-neutral--neutral-1000-background: #020c1c;
--\_appcues-2025---corner-radius--h1-desktop-lg: 80px;
--h1-desktop: 70px;
--h1-tablet: 50px;
--h1-mobile: 36px;
--h1-desktop-sm: 48px;
--\_appcues-2025---corner-radius--h1-desktop-sm: 70px;
--base-color-neutral--darkest: #291a3d;
--\_appcues-2025---light--tan-300: #ede9e8;
--\_appcues-2025---corner-radius--button-corner: 100px;
--radius--buttons: 100px;
--\_appcues-2025---blurple--aubergine: #291a3d;
--\_appcues-2025---corner-radius--h4-desktop: 30px;
--\_appcues-2025---corner-radius--h4-tablet: 22px;
--h4-desktop: 30px;
--h3-desktop: 40px;
--h3-tablet: 35px;
--h3-mobile: 24px;
--blurple--200: #e2d8fa;
--\_appcues-2025---purple--purp-100: #f6ebf8;
--\_appcues-2025---white: #fbfbfb;
--\_appcues-2025---corner-radius--h3-tablet: 35px;
--\_appcues-2025---dark--dark-900: #291a3d;
--green--200: #a7f3de;
--\_appcues-2025---teal--tidal: #6feeec;
--\_appcues-2025---dark--dark-500: #efe8e5;
--background-color--background-alternate: var(--base-color-brand--primary);
--pink--200: #f8d0d1;
--base-color-neutral--neutral-600: #4f5875;
--blue--500-blue-secondary: #367e82;
--pink--100: #ffeff1;
--\_appcues-2025---corner-radius--pill: 100px;
--base-color-neutral--neutral-400: #cdd5e8;
--blurple--700: #291a3d;
--blurple--300: #cba7ff;
--blurple--400: #cba7ff;
--blurple--800: #291a3d;
--base-color-neutral--neutral-800: #1d2033;
--\_new-site-collections---font-body: "Gt Standard L Standard", Arial, sans-serif;
--base-color-neutral--neutral-900-second-level-dark: #121627;
--base-color-neutral--neutral-700: #373c54;
--\_appcues-2025---teal--current: #367e82;
--radius--cards: 20px;
--pill: 100px;
--base-color-neutral--neutral-500: #96a3bf;
--\_appcues-2025---light--mortar: #ede9e8;
--base-color-brand--grey: #f5f8fb;
--blue-gradient--dark: #6feeec;
--blue-gradient--light: #ecfbff;
--\_appcues-2025---dark--dark-700: #cbc3bd;
--\_appcues-2025---yellow--butter: #fffcef;
--base-color-neutral--neutral-300: #e6ebf3;
--blurple--100: #f6ebf8;
--blue--100: #ecfbff;
--border-color--border-primary: var(--base-color-neutral--neutral-500);
--pink--800: #560125;
--\_appcues-2025---dark--dark-600: #dfd8d5;
--\_appcues-2025---text-colors--body-on-dark: #fbfbfb;
--blue--200: #beedef;
--blue--600: #367e82;
--green--700: #127156;
--pink--700: #560125;
--2d2966: #2d2966;
--pink--600: #8f1e36;
--green--100: #d3f9ee;
--base-color-neutral--neutral-200: #f2f4f7;
--text-color--text-alternate: var(--base-color-brand--primary);
--blurple-gradient--dark: #291a3d;
--blurple-gradient--light: #cba7ff;
--green--500-green-secondary: #24e2ac;
--green--600: #1baa81;
--\_appcues-2025---purple--purp-1000: #291a3d;
--gold: #766e48;
--\_new-site-collections---tag-lines-font-family: "Basel Grotesk Mono", Arial, sans-serif;
--blue--800: #002a32;
--\_new-site-collections---font-body-2: Martinaplantijn, Arial, sans-serif;
--\_new-site-collections---color-text-dark: #1a1a2e;
--blue--400: #6feeec;
--thistle: #e9d9ff;
--pink--300: #f8d0d1;
--submerge: var(--blue--700);
--pink--500-pink-secondary: #fa9496;
--pink-gradient--dark: #560125;
--\_new-site-collections---color-bg-dark: #2b1c5a;
--\_new-site-collections---color-bg-light: #f5f3ff;
--\_new-site-collections---color-accent-green: #4caf8c;
--\_new-site-collections---color-text-light: white;
--\_new-site-collections---color-card-bg: #f7f5ff;
--\_new-site-collections---color-yellow-highlight: #f2e94e;
--\_new-site-collections---color-border: #e0daff;
--\_new-site-collections---font-size-hero: 56px;
--\_new-site-collections---font-size-h2: 32px;
--\_new-site-collections---font-size-body: 16px;
--\_new-site-collections---font-ight: 400;
--base-color-neutral--neutral-background: var(--base-color-brand--grey);
--\_appcues-2025---corner-radius--h4-mobile: 22px;
--background-color--background-secondary: var(--base-color-brand--dark);
--background-color--background-tertiary: var(--base-color-brand--grey);
--blue--700: #002a32;
--border-color--border-secondary: var(--base-color-brand--primary);
--border-color--border-alternate: var(--base-color-brand--white);
--green--400: #50e8bd;
--green--800: #09392b;
--green-gradient--dark: #24dbbd;
--green-gradient--light: #a4fbd9;
--link-color--link-secondary: var(--base-color-brand--light-blurple);
--link-color--link-alternate: var(--text-color--text-header);
--pink--400: #fa9496;
--pink-gradient--light: #f8d0d1;

Source: https://www.appcues.com/. Extracted 2026-10-14. Scope: public marketing website CSS; declared styles, not computed browser values. This is an observed inventory, not an official internal design system.

Observed design values, with source selectors. Names shown are CSS properties, not invented official token names.

PropertyDeclared valueSelector
font-familyArial, sans-serifbody
font-familyMulish, sans-serifbody
font-familyPoppins, sans-serifh2
font-familyAnton, sans-serifh3
font-familyMartinaplantijn, Arial, sans-serif.ap-btn-2
font-familyMartina Plantijn, Georgia, serif.hd-btn.ap-btn-copy
font-familyGt Standard L Standard, Arial, sans-serif.text-block-247
font-size2emh1
font-size1emcode, kbd, pre, samp
font-size14pxbody
font-size38pxh1
font-size32pxh2
font-size24pxh3
font-size18pxh4
font-size12pxh6
font-weightboldh1, h2, h3, h4, h5, h6
font-weight700h1
font-weight500h2
font-weight600h6
font-weight400.hd-mega-title
font-weight300.text-block-130
line-height20pxbody
line-height44pxh1
line-height36pxh2
line-height30pxh3
line-height24pxh4
line-height18pxh6
line-height1.5body
letter-spacing-.02em.ap-btn
letter-spacing-.3px.hd-mega-title
letter-spacing2px.ap-pill.text-card-1
letter-spacing-1px.aw-flow**cta-title
letter-spacing-2.64px.power-heading
letter-spacing-.32px.aw-btn-9
letter-spacing-.5px.heading-style-h1.text-color-white.interior-smaller.text-align-left.customer-stories
letter-spacing-1.5px.heading-style-h1.new-dm.text-color-white.smaller-resourcehub
color#333body
colorvar(--text-color--text-header)body
colorvar(--link-color--link-primary)a
colorvar(--blurple--600)a:hover
background-color#0000a
background-color#fffbody
background-colorvar(--background-color--background-primary)body
border-radius30px.ap-hero**mock
border-radius50px.ap-btn
border-radius6px.ap-card**dot
border-radius20px.ap-card
border-radius40px.ap-testi**card
border-radiusvar(--radius--buttons).button
border-radius15px.card-flex-text-outside.dark
box-shadow0 2px 16px 3px #00000014.nav-base-product
box-shadow3px 2px 5px 5px #0000009e.modal-heroimg
box-shadow0 2px 5px #0003.push-hero-img
box-shadownone.image-293, .push-hero-img
box-shadow0 12px 16px -4px #1d203338, 0 4px 10px -2px #1d203326.navigation-menu---container---2025.shadow-medium
box-shadow0 1px 2px #23272e14.video-container-ondark
box-shadow0 8px 50px #0000000d.nav-menu-three
max-width900px.heading-div
max-width1200px.ap-hero**head
max-width920px.ap-hero**head.max-width-920px
max-width94%.ap-hero\_\_mock
padding0button::-moz-focus-inner, input::-moz-focus-inner
padding12px 26px 14px.ap-btn
padding220px 0 0.ap-hero
padding20px 60px.navbar-26
transitionall .3s.button
transitionopacity .4s.cardlink-cs.full-height
transitionall .4s.workflow-card

Source: https://www.appcues.com/. Extracted 2026-10-14. Scope: public marketing website CSS; declared styles, not computed browser values. This is an observed inventory, not an official internal design system.

Evidence and limitations

  • Values come directly from downloaded stylesheets. Selector context is retained to distinguish elements; individual media-query conditions are not retained.
  • CSS cascade, active viewport, runtime styles, interactive states and private product UI were not verified. Colors or dimensions in utility classes may be unused on this page.
  • No inferred dark theme, semantic color roles or framework defaults have been added.
  • 162 custom-property declarations found; 5602 relevant property declarations parsed.

Stylesheet sources