FlowMapp

FlowMapp

UX tools for web design
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FlowMapp

Marketing Pages

4
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available

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Product Interfaces

15
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available
Abstract geometric logo composed of four colorful rounded shapes in red, pink, purple, blue, and green arranged in a stylized 'F'.
Figmaย fileย available

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Emails

1

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Stack

FlowMapp's marketing site is built on Webflow (assets served from cdn.prod.website-files.com). No custom framework is detected on the public-facing pages. The product app at app.flowmapp.com is a separate SPA. SVG assets are used extensively for icons, illustrations, and feature diagrams. Images are served as .webp for performance.

Typography

The site uses a clean sans-serif system. Based on visual analysis and Webflow conventions, the primary typeface is a geometric sans-serif (likely Inter or a similar neutral grotesque) for body copy and UI. Headings are set in a heavier weight of the same family, creating a cohesive typographic stack. Key characteristics:

  • Hero headline: ~56โ€“72px, bold (700โ€“800 weight), tight letter-spacing
  • Section headings (h2): ~36โ€“48px, semibold (600โ€“700)
  • Card/subheadings (h3): ~20โ€“24px, semibold
  • Body copy: 16โ€“18px, regular (400), ~1.6 line-height
  • UI labels / nav: 14โ€“16px, medium (500)
  • Small / captions: 12โ€“14px

Color Philosophy

FlowMapp uses a dark-first design for its marketing site. The palette is built around a near-black background with vivid accent colors โ€” primarily a warm electric blue/violet and bright amber/yellow for CTAs. Supporting neutrals are cool grays. Accent glows and radial gradient halos (visible in the hero section) add depth and a sense of energy without using photography-heavy backgrounds.

  • Background: Deep near-black (~#0D0D10 / #111114)
  • Surface: Slightly elevated dark card surface (~#1A1A1F / #1E1E24)
  • Primary accent: Electric indigo/blue-violet (~#5B6EF5 / #6C7FFF)
  • CTA / highlight: Warm amber-yellow (~#F5C518 / #FFD040)
  • Text primary: Near-white (#F0F0F5 / #FFFFFF)
  • Text secondary: Muted gray (#8C8C9E / #A0A0B0)
  • Border / divider: Subtle dark stroke (~#2A2A35)
  • Success / positive: Soft green (~#34C78A)

Spacing

The spacing system follows an 8px base grid. Sections use generous vertical padding (80โ€“120px on desktop). Cards and inner containers use 24โ€“32px padding. Component gaps are 16โ€“24px. The layout feels airy despite the dark theme, with deliberate whitespace (dark-space) between content blocks.

  • Base unit: 8px
  • Section vertical padding: 80px / 120px
  • Card padding: 24px / 32px
  • Component gap: 16px / 24px
  • Inline element spacing: 8px / 12px

Component Defaults

  • Buttons: Rounded pill shape (border-radius ~100px for CTAs), solid fill for primary, ghost/outlined for secondary. Primary CTA uses the amber/yellow accent. Secondary uses white or indigo outline.
  • Cards: Dark surface with subtle border (1px ~#2A2A35), border-radius 12โ€“16px, soft inner shadow or glass effect on feature cards.
  • Navigation: Transparent/frosted top bar with logo left, links center-right, CTA button far right. Dropdown menus for Features and Use Cases.
  • Tags/Badges: Small pill labels (e.g. "STEP 1", "UI design") with colored backgrounds and 100px border-radius.
  • Avatars: Circular, stacked with overlap (used in social proof section).
  • FAQ: Accordion pattern with arrow icon rotation.
  • Pricing cards: Grid layout, active/featured card has distinct border or background highlight.

Layout

The layout is a centered max-width container (~1200โ€“1280px) with full-bleed dark sections. The grid is 12-column on desktop, collapsing to single-column on mobile. Feature sections alternate between full-width hero panels and 2โ€“3 column card grids. The hero uses layered SVG eclipse/glow decorative elements for visual depth. The "ticker" marquee pattern is used for the rotating audience label. Footer is a dense multi-column grid on dark background.

:root {
  /_ === COLORS === _/

  /_ Backgrounds _/
  --color-bg-base:        #0D0D10;
  --color-bg-elevated:    #1A1A1F;
  --color-bg-card:        #1E1E24;
  --color-bg-overlay:     rgba(30, 30, 36, 0.85);

  /_ Brand / Accent _/
  --color-accent-primary: #6C7FFF;   /_ electric indigo-blue _/
  --color-accent-hover:   #5B6EF5;
  --color-accent-cta:     #FFD040;   /_ amber-yellow CTA _/
  --color-accent-cta-hover: #F5C518;
  --color-accent-glow:    rgba(108, 127, 255, 0.25);

  /_ Text _/
  --color-text-primary:   #F0F0F5;
  --color-text-secondary: #A0A0B0;
  --color-text-muted:     #6B6B7E;
  --color-text-inverse:   #0D0D10;

  /_ Borders / Strokes _/
  --color-border-subtle:  #2A2A35;
  --color-border-default: #3A3A48;
  --color-border-strong:  #5A5A6E;

  /_ Semantic _/
  --color-success:        #34C78A;
  --color-success-bg:     rgba(52, 199, 138, 0.12);
  --color-warning:        #FFD040;
  --color-error:          #FF5C5C;

  /_ === TYPOGRAPHY === _/
  --font-family-base:     'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --font-family-mono:     'JetBrains Mono', 'Fira Code', monospace;

  --font-size-xs:         0.75rem;   /_ 12px _/
  --font-size-sm:         0.875rem;  /_ 14px _/
  --font-size-base:       1rem;      /_ 16px _/
  --font-size-md:         1.125rem;  /_ 18px _/
  --font-size-lg:         1.25rem;   /_ 20px _/
  --font-size-xl:         1.5rem;    /_ 24px _/
  --font-size-2xl:        2rem;      /_ 32px _/
  --font-size-3xl:        2.5rem;    /_ 40px _/
  --font-size-4xl:        3rem;      /_ 48px _/
  --font-size-hero:       4rem;      /_ 64px _/

  --font-weight-regular:  400;
  --font-weight-medium:   500;
  --font-weight-semibold: 600;
  --font-weight-bold:     700;
  --font-weight-extrabold:800;

  --line-height-tight:    1.2;
  --line-height-snug:     1.375;
  --line-height-base:     1.6;
  --line-height-relaxed:  1.75;

  --letter-spacing-tight: -0.03em;
  --letter-spacing-normal: 0em;
  --letter-spacing-wide:  0.05em;
  --letter-spacing-wider: 0.1em;

  /_ === SPACING === _/
  --space-1:   4px;
  --space-2:   8px;
  --space-3:   12px;
  --space-4:   16px;
  --space-5:   20px;
  --space-6:   24px;
  --space-8:   32px;
  --space-10:  40px;
  --space-12:  48px;
  --space-16:  64px;
  --space-20:  80px;
  --space-24:  96px;
  --space-30:  120px;

  /_ === BORDER RADIUS === _/
  --radius-sm:   4px;
  --radius-md:   8px;
  --radius-lg:   12px;
  --radius-xl:   16px;
  --radius-2xl:  24px;
  --radius-pill: 100px;
  --radius-full: 9999px;

  /_ === SHADOWS === _/
  --shadow-sm:    0 1px 3px rgba(0, 0, 0, 0.4);
  --shadow-md:    0 4px 16px rgba(0, 0, 0, 0.5);
  --shadow-lg:    0 8px 32px rgba(0, 0, 0, 0.6);
  --shadow-glow-primary: 0 0 40px rgba(108, 127, 255, 0.3);
  --shadow-glow-cta:     0 0 30px rgba(255, 208, 64, 0.25);
  --shadow-card:  0 2px 12px rgba(0, 0, 0, 0.45), inset 0 1px 0 rgba(255,255,255,0.05);

  /_ === LAYOUT === _/
  --container-max-width: 1280px;
  --container-padding:   24px;
  --nav-height:          68px;
  --grid-columns:        12;
  --grid-gap:            24px;

  /_ === TRANSITIONS === _/
  --transition-fast:     150ms ease;
  --transition-base:     250ms ease;
  --transition-slow:     400ms ease;
  --transition-spring:   300ms cubic-bezier(0.34, 1.56, 0.64, 1);
}

/\* Dark mode is the default โ€” no separate dark override needed.
   Light surfaces appear only as card elevations within the dark canvas. \*/

@media (prefers-color-scheme: light) {
  /\* FlowMapp's marketing site does not expose a public light mode.
     The app (app.flowmapp.com) may implement its own light theme. \*/
  :root {
    --color-bg-base:        #F5F5F8;
    --color-bg-elevated:    #FFFFFF;
    --color-bg-card:        #FFFFFF;
    --color-text-primary:   #111114;
    --color-text-secondary: #4A4A5A;
    --color-text-muted:     #8C8C9E;
    --color-border-subtle:  #E0E0EB;
    --color-border-default: #C8C8D8;
    --shadow-card: 0 2px 12px rgba(0, 0, 0, 0.08);
  }
}

Color Tokens

TokenValueUsage
color.bg.base#0D0D10Page background, darkest surface
color.bg.elevated#1A1A1FElevated panels, hero overlays
color.bg.card#1E1E24Feature cards, pricing cards
color.accent.primary#6C7FFFLinks, icon highlights, active states
color.accent.cta#FFD040Primary CTA buttons, key highlights
color.text.primary#F0F0F5Headings, primary body text
color.text.secondary#A0A0B0Subheadings, descriptive copy
color.text.muted#6B6B7ECaptions, meta info, disabled text
color.border.subtle#2A2A35Card borders, dividers
color.success#34C78ACheckmarks, positive indicators
color.error#FF5C5CErrors, destructive actions

Spacing Tokens

TokenValueUsage
space.28pxBase unit, icon padding, tight gaps
space.416pxInline component spacing
space.624pxCard inner padding, grid gap
space.832pxCard padding (large), section dividers
space.1248pxSection sub-divisions
space.2080pxSection vertical padding (mobile)
space.30120pxSection vertical padding (desktop)

Typography Tokens

TokenValueUsage
font.size.hero64px / 4remHero headline
font.size.4xl48px / 3remSection headings (h1)
font.size.3xl40px / 2.5remLarge section titles (h2)
font.size.2xl32px / 2remSub-section headings (h2 secondary)
font.size.xl24px / 1.5remCard headings (h3)
font.size.lg20px / 1.25remLarge body, feature labels
font.size.base16px / 1remBody copy, nav links
font.size.sm14px / 0.875remUI labels, captions, tags
font.weight.bold700Headings
font.weight.semibold600Sub-headings, button labels
font.weight.medium500Nav links, card titles
font.weight.regular400Body copy
font.family.baseInter, system-ui, sans-serifAll text

Border Radius Tokens

TokenValueUsage
radius.sm4pxInput fields, small tags
radius.md8pxBadges, icon containers
radius.lg12pxCards, modals
radius.xl16pxLarge feature cards
radius.pill100pxCTA buttons, nav pills, step badges

Shadow Tokens

TokenValueUsage
shadow.sm0 1px 3px rgba(0,0,0,0.4)Subtle elevation for small elements
shadow.md0 4px 16px rgba(0,0,0,0.5)Card hover states
shadow.lg0 8px 32px rgba(0,0,0,0.6)Modals, dropdowns
shadow.glow.primary0 0 40px rgba(108,127,255,0.3)Hero accent glow, active element halos
shadow.glow.cta0 0 30px rgba(255,208,64,0.25)CTA button glow effect
shadow.card0 2px 12px rgba(0,0,0,0.45), inset 0 1px 0 rgba(255,255,255,0.05)Standard card with inner highlight

Framework: The FlowMapp marketing site (flowmapp.com) is built entirely on Webflow, identifiable by the CDN domain cdn.prod.website-files.com and the Webflow-standard CSS/asset naming conventions. The product app (app.flowmapp.com) is a separate SPA, likely React or Vue-based, with its own design system that is not publicly inspectable.

Theme Support: The marketing site is dark-only. No prefers-color-scheme light mode is implemented on the public site. The dark canvas is intentional โ€” it positions FlowMapp as a modern, professional tool and provides strong contrast for product screenshots and UI previews displayed throughout the page.

Data Confidence:

  • High confidence: Dark background palette, amber/yellow CTA color, indigo-blue accent, Webflow platform, pill-shaped buttons, large section padding, card border-radius range, grid-based layout with ~1280px container.
  • Medium confidence: Exact color hex values (derived from visual analysis; actual Webflow variables may differ by 1โ€“2 shades). Font family identified as Inter-like geometric sans-serif โ€” Webflow defaults and common SaaS choices strongly suggest Inter.
  • Lower confidence: Precise font-size scale (estimated from visual proportions); exact shadow values; any tokens for the product app UI.

Notable Patterns:

  • Glow / halo decoratives: SVG radial eclipse shapes are layered behind hero content to create atmospheric depth โ€” a contemporary SaaS marketing pattern.
  • Amber CTA contrast: The warm yellow CTA (#FFD040) creates a deliberate warm/cool contrast against the cool indigo accent and dark background, maximizing button visibility.
  • Step / badge labels: Pill-shaped badges with bold uppercase step numbers ("STEP 1", "+15% IN SALES") use the same pill radius as buttons, maintaining visual consistency.
  • Marquee ticker: The rotating audience-type animation (agencies, studios, UX/UI designers, freelancersโ€ฆ) is implemented as a CSS marquee, common in modern Webflow builds.
  • Social proof stacking: Avatar circles with overlap (-8px margin) are used in the hero and testimonial sections โ€” a trust-building pattern emphasizing community size ("400,000 users").
  • Feature icon system: Consistent SVG feature icons in a 40โ€“48px container with a dark rounded background appear throughout feature lists, reinforcing visual consistency across all feature sections.
  • No custom web fonts loaded via Google Fonts detected in the fetched markup โ€” fonts are likely self-hosted via Webflow's font hosting or loaded via a Webflow font embed that was not present in the static HTML response.

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Attio website homepage with navigation links, headline 'Customer relationship magic,' a CRM dashboard screenshot, call-to-action buttons, and logos of companies like CocaCola, OpenAI, and Pallet.Attio homepage showing the tagline 'Customer relationship magic' with a description about flexible, data-driven CRM, buttons for 'Start for free' and 'Talk to sales', and a screenshot of a sales pipeline interface with a play button.

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Mercury banking dashboard showing account balances, recent transactions, and a menu for moving money with options to pay, add funds, request payment, or transfer between accounts.
Payment interface showing recipient selection with options to add or invite a recipient and a list of recently paid recipients including Jason Green (Contractor) and Aliyah McMahon (Vendor).
Payment method selection screen for 'Payment to Jason Green' showing options ACH, Check, Wire, and selected International Wire with details and navigation buttons.
International wire payment interface showing $120 USD to Jason Green with options to send wire as SHA for free or OUR for $15, sending from Ops/Payroll account with balance $1,374,471.14, with navigation buttons Go Back and Next.
Confirmation screen showing a recurring international wire payment setup to pay $120 monthly to Jason Green on the 27th, with dates for April 27, May 26 noting May 27 is a weekend, and June 27, no end date, and buttons to view payments or make another payment.
Mercury banking dashboard showing account balances, recent transactions, and a menu for moving money with options to pay, add funds, request payment, or transfer between accounts.

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Web form titled 'Create a new order' for selecting journey type, origin, destination, departure and return dates, passengers, and class with a 'Find available flights' button.Three software interface screenshots: Surfe CRM LinkedIn integration, Linear product management tool, and Mercury banking dashboard.Three side-by-side website screenshots showing a login page for Copperx, a team collaboration platform with bright yellow background, and an AI-powered developer platform with space-themed graphics.Three website screenshots showing a design tool and distribution dashboard for design tokens, promoting ease and automation.Three side-by-side website screenshots showing a login page for Copperx, a team collaboration platform with bright yellow background, and an AI-powered developer platform with space-themed graphics.

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