# Design from Reference: Appcues Onboarding Emails Create an original, high-fidelity visual design inspired by the reference. Prioritize composition, typography, colors, spacing, and component styling over technical implementation. ## Reference - **Product:** Appcues - **Category:** Onboarding Email - **Screenshot:** https://cdn.prod.website-files.com/5e9dc792e1210c5325f7ebbc/6acbc0767ce271b12870b701_6acbbfcb39e7f22db402ccf4_cms-f4c7f1d32650c5ac2520ae2d.webp Analyze the screenshot first. If inaccessible, request it rather than guessing. ## Content {{content.instructions}} {{content.data}} Preserve essential messaging and factual accuracy. Adapt structure and copy length for visual balance; never invent product claims. ## Visual Design ### Overall aesthetic - **Character:** Branded onboarding email with a pale-gray background, white message card and dark-navy educational promotion. - **Visual emphasis:** A large centered wordmark leads; purple links/button and a colorful circular flywheel illustration provide accents. - **Capture:** The image measures 1305 × 1384 px. Dimensions below are image estimates; email-client/CSS scale is unverified. ### Page composition - **Header:** Centered Appcues logo sits high above the content with broad surrounding space. - **Message card:** A roughly 685 px-wide white rounded rectangle contains a salutation, introduction, four-item team-use list, closing invitation and sign-off. - **Promotion:** A separate navy rounded panel below pairs a circular diagram left with eyebrow, short copy and purple action right. - **Background:** The pale-gray canvas remains visible around both blocks; no legal/footer navigation is visible. ### Information hierarchy - **Message:** Conversational text explains cross-functional uses before a bulleted list. - **Team list:** Each item begins with a bold dark team label followed by a purple linked example. - **Closing:** A short question invites further ideas, then a team signature ends the white card. - **Secondary action:** The lower promotion offers an educational growth resource through a filled purple button. - **Capture detail:** Pale-yellow highlights appear behind two brand-name occurrences in the prose; their origin cannot be established. ### Typography - **Family:** Conventional sans-serif; exact identity is unverified. - **Body:** Approximately 20–21 image px with 31–32 px leading. - **List:** Body-sized linked text wraps across multiple lines; bold team labels provide scanning anchors. - **Promotion:** A small uppercase tracked eyebrow precedes roughly 21–22 px light text; button caption is about 17 px. - **Wordmark:** Large graphic lettering is distinct from the email's body type. ### Colors & surfaces - **Measured base:** ICC-aware sRGB sampling yields #F5F7FA for the canvas and #FFFFFF for the message card. - **Measured dark:** #0B1A38 is the promotional background; #242A35 appears in dark text. - **Measured accent:** #5C5BFC occurs in purple brand/link/action treatment. - **Measured secondary:** #DCE3F4 appears in diagram details; pale yellow #FFFCCC occurs in text highlights. - **Depth:** Blocks use flat fills and rounded corners, with no strong shadow. ### Components - **Message card:** Approximately 685 × 740 image px with 60 px-like padding and small rounded corners. - **Bullets:** Four standard dots introduce role-specific examples with bold labels and purple linked continuations. - **Flywheel graphic:** A thick circular segmented arrow diagram uses cyan, blue, purple and coral around a navy center. - **Promo panel:** Approximately 685 × 285 px with larger roughly 22 px corners and a two-column layout. - **Button:** A purple rounded rectangle approximately 215 × 52 px contains centered white text. - **State:** No email-link activation or application action is demonstrated. ### Visual rhythm - **Header spacing:** A large gap separates logo from the message card. - **Card cadence:** Paragraphs and list maintain a steady text rhythm, with larger gaps around greeting and sign-off. - **Block separation:** Around 60 px separates the white message and navy promotion. - **Alignment:** Main prose shares a left axis; promotion text aligns separately beside the centered diagram. ### Responsive - **Evidence limit:** Only one email rendering is available; recommendations follow. - **Cards:** Use fluid widths and reduced mobile padding. - **Promotion:** Stack diagram above text/button when two columns become cramped. - **Text:** Keep role labels and linked examples readable, with natural wrapping and adequate link spacing. ### Adaptation guidance - **Reusable pattern:** Explain cross-functional value with four concrete role examples, then offer a related educational resource. - **Hierarchy:** Keep the conversational message primary and visually separate the secondary promotion. - **Accessibility:** Use semantic lists, descriptive links and an alternative for the flywheel diagram. - **Capture truth:** Do not assume the yellow text highlights are intentional brand styling without verification. Use this context to reproduce the reference's visual language: layout, typography, colors, spacing, borders, radii, and distinctive elements. The screenshot takes priority if descriptions conflict. ## Direction {{preferences.fidelityInstructions}} ## Output {{output.instructions}} Deliver a polished, cohesive design with precise alignment, hierarchy, and spacing. Produce the requested visual artifact, not just a description. If unsupported, explain the limitation.