Calendar

Product

July 2023 v Events Calendar Instant 0) People oo oo Apps Updates AM Account Calendar Today 1 AM 2 AM 3 AM 5 AM 6 AM 8 AM 9 AM 10 AM 11 AM 12 PM 10 PM 11 PM Sun 23 Mon 24 Tue Wed 26 Thu 27 Add new event Antoine Milkoff v Sat 29 Fri 28 SaaSFrame Keynote 5:00 pm - 7:30 pm

Share

Product

SaaSFrame Keynote Registration page v Recordings Settings Events Calendar Instant 0) People oo oo Apps Updates AM Account Event room x Access v Access v Copy event link & Share event Upgrade now Sessions People Upcoming sessions v Email invites All tea Add session 1 session Share event Share link in 4 Register someone manually Event access settings Outside the workspace Everyone at SaaSFrame Session to share Monday, July 31st 2023 - 5:00 PM (EDT) Share registration page v

Confirmation

Product

SaaSFrame Keynote Registration page v Settings Events Calendar Instant 0) People oo oo Apps Updates AM Account Email invites All team v in 4 days Recordings Q Search... Event room x Upgrade now Publish event Sessions People Upcoming sessions v Add session 1 session SaaSFrame Keynote DRAFT AM July 31, 2023 5:00 PM Publish this event? Once the event is published, the registration page will be live, emails will be ready to be triggered, and you can focus on your content. Confirm publication

Dashboard

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SaaSFrame Keynote Registration page v Settings Event room Upgrade now Publish event Sessions People Events Calendar Instant 0) People oo oo Apps Updates Account Upcoming sessions v Email invites All team v in 4 days Recordings Q Search... Add session 1 session SaaSFrame Keynote DRAFT AM July 31, 2023 5:00 PM O registrants 1 team member

Settings

Product

SaaSFrame Keynote Recordings Registration page v Settings Event room Upgrade now Publish event Add session Sessions People Email invites Events Calendar Instant 0) People oo oo Apps Updates Account Main settings General Optional settings Registration Event room Design Emails Recording & on-demand Apps Video settings Automation Delete event Recording & on-demand Recording Automatically record upon event start The recording will start when you click on "Start event" and will end when you will click on "End event". Replay access settings O No one O O Registrants and attendees O O Anyone on demand O Replay video source O Live event recording O Video iframe O Uploaded video O

Settings

Product

SaaSFrame Keynote Email invites Recordings Registration page v Settings Event room Upgrade now Events Calendar Instant 0) People oo oo Apps Updates Account Publish event G) G) G) G) G) Add session Sessions People Main settings General Optional settings Registration Event room Design Emails Recording & on-demand Apps Video settings Automation Delete event Email settings Notifications for new registrations O Notify team members that are assigned to this event when someone registers O Don't notify team members when someone registers These emails are triggered once the event ends, so they must be in your Settings before you start the event. Emails for attendees Email Registration confirmation 24 hour reminder 1 hour reminder Has attended Hasn't attended Add an email Email signature AM Antoine Milkoff When Right after registration ld before the start lh before the start Right after the end Right after the end

Appearance Customization

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SaaSFrame Keynote Email invites Recordings Registration page v Settings Event room Events Calendar Instant 0) People oo oo Apps Updates Account Upgrade now Install Emails Publish event Add session Sessions People Design settings Main settings General Optional settings Registration Event room Design Emails Recording & on-demand Apps Video settings Automation Delete event New The Custom Design app is available! V Install the Custom Design from the Apps Marketplace and open your event room to start using the plugin! Registration page Background* #0b225d Text* #ffffff Button background* Button text* #ffffff Your logo O Drop image to upload Supports: JPG, PNG & GIF Your cover image O Drop image to upload Supports: JPG, PNG & GIF Detailed v • Ilvestorm.co Acme's product tour 11 22 DAYS HOURS VINS SECS REGISTER NOW SaaSFrame

Settings

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SaaSFrame Keynote Registration page v Event room Email invites Recordings Settings Events Calendar Instant 0) People oo oo Apps Updates Account Upgrade now 0 Questions Publish event x Chat Add session Sessions People Main settings General Optional settings Registration Event room Design Emails Recording & on-demand Apps Video settings Automation Delete event Event room settings Enable Chat tab Enable Questions tab O Public questions O O Private questions O Enable Polls tab Enable People tab O Hide from attendees O O Show attendees O Hide your attendees last names O Allow attendees to download shared PDF presentations O IVE Chat Antoine Milkoff AM Hi! Welcome! Naomi You View as attendee v Team Hi! Thanks for hosting this! James Can't wait! Polls

Settings

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SaaSFrame Keynote Recordings Registration page v Settings Event room Events Calendar Instant 0) People oo oo Apps Updates Account Upgrade now Required O Required O Publish event G) G) G) Add session Sessions Main settings People Email invites General Optional settings Registration Event room Design Emails Recording & on-demand Apps Video settings Automation Delete event Registration settings Registration limit O No registration limit has been set for any upcoming sessions of your event Set registration limit Registration fields Registration fields O Email First name Last name Add field Consents Consents O Livestorm terms and privacy policy Add consent Advanced settings Display this event on my company page Enable registration page O Allow participants to register with Google O Only allow registration for people with a work email address O

Settings

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SaaSFrame Keynote Email invites Recordings Registration page v Settings Event room Upgrade now Events Calendar Instant 0) People oo oo Apps Updates Account Publish event Access v Access v Add session Sessions People Main settings General Optional settings Registration Event room Design Emails Recording & on-demand Apps Video settings Automation Delete event General settings Name SaaSFrame Keynote https://app.livestorm.co/saasframe/saasframe-keynote Edit URL What is your event about? Normal The description will appear to everyone on the registration page of your event. Event access settings Outside the workspace Everyone at SaaSFrame Speaking permissions O Only team members & guest speakers can speak Ideal for webinars and virtual events Everyone can speak O Ideal for meetings Estimated duration Oh v 30m v Language English

Add & Edit

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Events Q Search... All team v Events O Calendar Instant 0) People oo oo Apps Updates AM Account registrants on average O of registrants attended O New event Event name* SaaSFrame Keynote O min. average attendan https://app.livestorm.co/saasframe/saasframe-keynote Edit URL Hi! Your events list looks really empty. July 2023 su 25 2 16 23 30 Mo 26 3 17 24 31 27 4 18 25 We 28 5 12 19 26 2 29 6 13 20 27 3 7 14 21 28 4 8 15 22 29 5 Start time 17 Timezone Canada AM Toronto Cancel Save Thursday, 27 Jul 2023 - 05:00 PM (EDT) (America/Toronto) Add session Team members O in 3 hours Highlighted O AM Name Antoine Milkoff Add team member Cancel Create event

Add & Edit

Product

Events Q Search... All team v Events O Calendar Instant 0) People oo oo Apps Updates AM Account registrants on average O of registrants attended O New event Event name* My awesome event O min. average attendan https://app.livestorm.co/saasframe/ Edit URL Event access settings Hi! Your events list looks really empty. Outside the workspace Everyone at SaaSFrame Speaking permissions* O Only team members & guest speakers can speak O Ideal for webinars and virtual events Everyone can speak O Ideal for meetings Sessions Thursday, 27 Jul 2023 - 05:00 PM (EDT) (America/Toronto) Add session Team members O Name Access v Access v in 3 hours Highlighted O AM Antoine Milkoff Add team member Cancel Create event

Empty State

Product

Events All v Q Search... All team v O events Upgrade now 0 8 active columns v Add new event Export Events Calendar Instant 0) People oo oo Apps Updates Account o registrants on average O O % of registrants attended O O min. average attendance duration O O min. per session on average O Hi! Your events list looks really empty. We should do something about it.

Verification

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Good job! Welcome aboard. You're almost there. Please check your emails, we just sent you a message with a link to confirm your Livestorm account. If the email is not in your inbox: O Don't forget to check your junk mail or spam folders.

Account Setup

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First name* Jane Last name* Doe Company* Company Inc. I agree to receive occasional product and company updates by email. Finish signup By signing up, you agree to Livestorm's Terms of Service and Privacy Policy. 4.7 stars - 1,000+ reviews INTERCOM R freshly DC Dolby KLAVIYO

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Host your next meeting or webinar in minutes. Sign Up with Google Sign Up with Microsoft OR Email* [email protected] Password* Enter password 0 12 characters min. O One digit O One uppercase Sign up free O One special char. I already have an account 9 INTERCOM 4.7 stars - 1,000+ reviews DCD01by R freshly KLAVIYO

Landing Page

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&& Specify Solutions Y Resources Sign in Introducing our Automate the distribution of your design tokens - your team \ Enhance your design system by creating your own source of truth, improve collaboration between design and development and reduce manual work. © Watch video @specifyapp / light-theme Send feedback C0} v Sources Color(45) 9 SD Synetokens Sources (1) ACTIVE @_ Destinations NAME PREVIEW ALU ADDED LAST UPDATED © Settings background-neutral-default rgba(226, 220, 253, 1) Jun 10, 2023 ago N TOKEN Color background-neutral-inverse rgba(226, 220, 253, Jun 10, 2023 1min ago Border border-neutral-highEmphasis rgba(226, 220, 253, Jun 10, 2023 1 min ago Shadow Text style border-neutral-lowEmphasis rgba(226, 220, 253, 1 min ago Add token category border-neutral-transparent rgba(226, 220, 253, 1 min ago border-purple-highEmphasis rgba(226, 220, 253, Jun 10, 2023 ago | Bitmap YY Vector surface-neutral-default rgba(226, , 7 1 min ago Font surface-neutral-intermediate , 220, 253, 1 min ago surface-neutral-attenuated rgba(226, i Jun 10, 2023 1min ago surface-neutral-inverse , 220, 253, Jun 10, 2023 1 min ago Specify is loved by ee. Carrefour (@@ tandem Improve your Continuous Design Data workflow Specify helps you gain control of your design system across teams and products. Read vision SOURCE F Marketing website Marketing website Marketing website Marketing website Marketing website Marketing website Marketing website Marketing website Marketing website Marketing website ® Basket Y Collect @ Store y Distribute Easily connect all your favorite tools to Create a single source of truth for your Quickly build a custom delivery pipeline Specify to create a fully networked design tokens and assets and start that adapts to your technology, design system. building brand consistency. framework, and platform — automatically. Choose a destination © Select GitHub account Choose a GitHub repository Our GitHub integration synchronizes your design tokens and assetqpetween your Specify and your GitHub repositories. Every changes detected in your Specify will automatically create a pull request in your GitHub repository. Available repositories Our integration synchronizes your design tokens and your specily and your GitHub repositories. Every changes detected in your Specify itory will automatically create a pull request in your GitHub repository. Select the GitHub repository in which you want to distribute your design data Available repositories Please select Reload list @ Missing a repository? Don't find the repository you are looking for? Check your permissions on GitHub 7 Roy Van Rooijen Product designer Pitch "The automation from design to code with Specify is incredibly powerful. The ability to reference the same tokens and assets in INTEGRATED APPS 6000 Figma — and in our codebase — saves us an incredible amount of time, while reducing manual, error-prone work.” Case study (>) Customize Specify to your needs Specify is made to fit your workflow, you are in control. Connect your apps Specify is natively compatible with Figma, GitHub, Notion, Raycast, and many more to come. Our REST API and CLI help you to connect even more. r bh Distribute Extract from Figma or JSON files and sync to Git repositories, Notion, Raycast, npm, and many more. Collaborate Both the designer's and developer's needs are important to Specify. Creating autonomously but together. Automate Automatically sync, convert, and optimize your design tokens and bitmaps, vectors, and font files. Parsers Specify’s open source parsers help you generate design tokens and assets that match your company standards. Sen ey kecasify T camelcasify T pascalcasify © px-to-rem © filter © round-r variables to-jss svgo ~ Control Take advantage of our open source parsers to transform your design tokens and assets for all your platforms. You have full control over your design data. Customize Pull design tokens and assets in JSON or configure Specify to transform them to any output format. Suitable for all your platforms. Open-source & Community driven Use our open source parsers, improve them or even create your own private parsers. Our growing community is here to help you. Trusted by product teams Book your demo and start automating the distribution of your Pelo, estudio "Specify is the perfect addition to our front-end boilerplate. Tokens, assets, fonts: everything comes straight out from Figma. Less configuration, more creative development. Our team loves it!” design — your team will love it. Any question? Contact us Wl makemusic "Specify is the missing link between our design and engineering teams. It definitely helped us integrate design tokens in an automated way very quickly and seamlessly into our codebase.” 4a strapi “We sync our design tokens @ our tools with Specify, and it design and engineering tear mind!” Alexis Oney Gabriel Cousin Hicham El Abbassi Front-End Develo Lead Developer Front-end Devel Design tokens are the heart of your design system gt et eee pet www tweety Specify supports colors, text styles, shadows, dimensions, bitmaps, vectors, font files, and many more. All of them are automatically synced and updated. View documentation © Use our templates to generate design tokens for any platform, ranging from CSS, Tailwind, React to React Native, Flutter, Style Dictionary and more. Discover our templates © Output css React Tailwind scss 01 :root { 02. /* COLOR */ --black: aa Inter Regular aA Inter Medium aa Inter SemiBold Start automating your design system today. & Specify Product Resources Company Community Documentation Templates Press kit Discord Changelog Guide Climate Twitter Pricing Blog Jobs GitHub Parsers Customers Privacy policy Dribbble Notion Help Center Terms of use SDTF Security Launch Week Contact us Feedback ©2023 Specify : All rights reserved.

Pricing Page

Marketing

Cake. Product v About v Save Resources v Pricing Login Talk to Sales Get started free Equity made easy for startups Start managing and issuing stock options with ease. Save with Annual. All plans FREE up to 5 stakeholders (valuations excluded). Billing period Annual Select your country United States Number of stakeholders? Save Starter $40 /month Growth $80 /month 25 stakeholders included o $ 3 per additional Get started free Cap table SAFE & Con Note Agreements Digital stock certificates Fundraising modelling Secure document storage Shareholder portfolio 30 stakeholders included o $ 5 per additional Get started free Everything from Starter plus: V Stock option Plans (NSO, ISO) Employee / Advisor equity benchmarks Best practice legal templates & plan rules Automated vesting engine & notifications Employee app Digital signing Board & director agreements Weill onboard you free (annual) 10 Most popular Growth incl 409A $184 Annual Only /mth 30 stakeholders included o $ 5 per additional Get started free Everything from Growth plus: Yearly 409A Valuation (2 business day turnaround) EntryLevel Linktree* Trusted by over 10,000 companies around the world! •shippit UsabilityHub swyftx) ANTLER govly Add-ons Global teams Add countries to package and share equity cross- borders. Talk to us Real-time equity updates for your global teams Add countries easily to your equity plan Expert guidance on your global equity plan Lawyer-drafted offer letters for compliance Annual valuation for legal compliance (409A, HMRC) Legal, compliance, and tax help Manage in the one platform, a piece of Cake! * Depending on country and availability Frequently asked questions What is a Stakeholder? Do you have Crowd Source Funding (CSF) specific plans? Which plan is right for me? Equity doesn't have to be Chat with us Annual Only o From 100+ stakeholders Tiered additional Contact us Everything from Growth plus: International option pools At date & change between reporting VIP priority support Free consultation with US Equity experts Bare trusts (SPVs, Special Purpose Vehicles) @ EKOS.AI Series A stock unallocated options total options 120/0 Exercised vested • Offer Letter complicated. Get started for free Offer Date Employee Name Company Name Cake. PRODUCT Global teams Cap table Option plans Modeling Capital raise 409a valuation Equity benchmarking ABOUT About Jason Atkins Careers Become a partner Product updates Security Help center Legal & accounting help LEARN Podcast Events Guides Blog Glossary Success Stories Carta vs Cake Countries PRIVACY TERMS & CONDITIONS credit d required RESOURCES Employee stock options Equity grants for startups Startup stock options Advisory shares Startup equity calculator Equity agreement templates O ALL RIGHTS RESERVED 2023

Comparison Page

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Cake. Product v About v Resources v Pricing Login x yy b The Carta alternative for early-stage startups looking for a simpler and more affordable solution We like Carta and think it's a great platform for later stages who require all the bells and whistles. But, if you're early stage and looking for a simple, easy to use platform without all the complexity, jump on to Cake and experience the difference. Get your contracts setup in minutes and motivate your team in real time. No credit card required! Can't decide between Cake and Carta? Talk to Sales Don't take it from us, take it from Cake users and former Carta users who made the shift! 5-star reviews from happy customers G "Cake is what Carta should be." "Cake is what Carta should be. It's easy to use, no need to speak to a representative every five minutes and the support actually gets stuff done. One example is that when you have an issue with Carta, you need to call them and it gets escalated to multiple people and it takes *days* to get stuff done. With Cake, | have access to my own representative, | can book meetings with them when | want and they get things done within hours. And the price: Cake is 10% of the price of Carta." JULIEN D, FOUNDER AND CEO "| prefer using Cake to Carta." "Easy to use platform. Responsive team. Good price. | prefer using cake to carta, it has a simpler ui and easier to use for what we do. Since moving to cake | find it really easy to manage esop and investors" BEN H, SMALL BUSINESS KkkKkK "Saved us hours. Streamlined the entire process." "Saved us hours of back and forth with lawyers. Streamlined the entire process and we can issue esop in minutes to our employees." ALEX M, CEO AT HUDLED "The best platform for managing equity and stock options for startups." “Templated agreements, easy-to-digest dashboards and simple communication methods make issuing stock, offering options and managing shareholders simple. Also, there is excellent chat-based SHARON H, CHIEF TECHNOLOGY OFFICER "Solid functionality and a super responsive team." "Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed. We've always gotten great support from the team as well! We need a system to manage our cap table that doesn't involve trying to manually do spreadsheet math. | can't even imagine how we'd do what Cake does it's a clear time saver." GAVIN B, CHIEF EXECUTIVE OFFICER feam mis te Mala ta ~ hudieq Get started free dD "The feedback from my startup network is consistent. Cake is easier to use than its competitors." “I've been using Cake for 3 years and have referred numerous startups to the platform. 4 The platform is set up to service founders from all regions globally. It does two things amazingly well. 1. you don't need anything else as a cap table management solution. 2. it is hands down the best tool | have seen to launch a global employee option program. It also has other nifty features like shareholder reporting, a feature which my investors love." | wish all startups invest in Cake. It is a no-brainer for founders that want to impress investors in a seed round of funding." CHRIS G, CO-FOUNDER Frequently asked questions Do | need a transfer agent to offboard from Carta? Vv Will you help me migrate my data across for free? Vv How long will it take to migrate data? Vv Astock 632,456 42,345,987 jlocated options total options Series 42% Exercis Equity doesn't have to be complicated. Join Cake today and see for yourself! Get started for free PRODUCT ABOUT LEARN RESOURCES Ca ke. Global teams About Podcast Employee stock options in vy f Cap table Jason Atkins Events Equity grants for startups Option plans Careers Guides Startup stock options Modeling Become a partner Blog Advisory shares Capital raise Product updates Glossary Startup equity calculator 409a valuation Security Success Stories Equity agreement templates Equity benchmarking Help center Carta vs Cake Legal & accounting help Countries PRIVACY TERMS & CONDITIONS © ALL RIGHTS RESERVED 2023

Podcast Pages

Marketing

Cake. Product v About v Resources v Pricing Login Talk to Sales Get started free SS TERS mA Hosted by JASON ATKINS Simplifying startup equity. Inspiring a new i generation of startup founders and world changers. i K | rake. — XN ~ Available on @ Spotify © Apple Podcasts © Youtube ABOUT THE PODCAST Startup Equity Matters Hosted by Cake Equity's President and Co-Founder, Jason Atkins, Startup Equity Matters is recorded from everywhere in the world: from Cake's HQ in the sunny Gold Coast, to the snowy mountains of Denver Colorado, to a buzzing co-working space in California. Driven by his passion to inspire a new generation of world changers, Jason gets upclose and personal with startup experts from around the world, bringing to you real life stories and insights on how to navigate and succeed in your startup journey. Startup Equity Matters covers how early stage founders and teams can build awesome employee ownership culture, handle cross-border equity, raise capital effectively, have life- changing exits —and have heaps of fun as they go! New episode every week. Latest episodes Cake. EPISODE 4 Startup investing is not just for the rich with Cash Allred So grateful to have Cash on today. We cover what is an accredited investor and different ways that people can access startup investing. We dig into what's unique about Sweater Ventures and the awesome insights Cash has on how changing who invests impacts what gets funded. (>) Listen now EPISODE 3 How to launch your startup in the US We cover some of the most important issues that founders face when expanding to the US, from corporate & legal elements, hiring, remuneration, payroll, and of course Pp g fe} pay MIEREMY MACLEOD, equity. Join me and legends from Deel, Montgomery Pacific, and The Search i KATHY GARDNER, GEORGINA GILBERT Experience for an awesome chat! \ of The Search Experience, « Montgomery Pacific, & Deel eo Listen now HOW TO LAUNCH YOUR STARTUP IN THE US Cake. EPISODE 2 STARTUP How to raise your first rounds with a EQUITY \ EPISODE 2 How to raise your first rounds with Scott Fox Raising capital is super important and also super hard. Scott Fox is a known global leader with a wealth of knowledge in this topic.Tune in as we cover insights and tips so that startup founders and teams can reduce the time to raise and increase chances of success! Listen now Cake. EPISODE 1 How to find and compensate great startup advisors with Ben Chong We talk to Ben Chong from Founder Institute and Right Click Capital. We tackled how to find great advisors, and how to pay them Founder Institute has a great template for paying advisors fairly, the FAST. We dig into that, it's a great hack. And we cover some regular advisor equity fuck ups! HOW TO FIN _— D AND COMPENS ° GREAT STARTUP ADVISORS © Startup Equity Matters =) Spotify @) Apple Podcasts Youtube series A stock 9,632,456 42,345,98 un options Equity doesn't have to be complicated. Join Cake today and see for yourself! Get started for free PRODUCT ABOUT LEARN RESOURCES Ca ke. Global teams About Podcast Employee stock options in vy f Cap table Jason Atkins Events Equity grants for startups Option plans Careers Guides Startup stock options Modeling Become a partner Blog Advisory shares Capital raise Product updates Glossary Startup equity calculator 409a valuation Security Success Stories Equity agreement templates Equity benchmarking Help center Carta vs Cake Legal & accounting help Countries PRIVACY TERMS & CONDITIONS © ALL RIGHTS RESERVED 2023

About Page

Marketing

We are Cake We're on a mission to empower founders to build amazing companies through equity, across borders © We're a healthy, positive and smart bunch of people (humble brag) focused on having a positive impact by being missionaries, not mercenaries. We're on a mission to We are a tight, diverse team located all over the world, with offices in Australia, Portugal, empower startups by making Philippines and the US. global equity simple and fast. Bringing decades of experience from startup, scale up, legal, entrepreneurship and fortune 500, we're on a mission to empower founders and their teams, by making global equity simple and fast, so they can go build a better future for all of us. How it started Jason and Kim met on the Gold Coast, Australia in 2016 when they were both working on growing the startup ecosystem. Their shared passion of entrepreneurship led them to start Cake, as they wanted to help founders and their teams realize their dreams, with 1 click equity as an enabler. How it's going Cake is trusted by founders all over the world. Our technology and legal innovation enables founders to use their equity together with their employees, advisors, and investors to grow the value of their business. Since launching in 2018 we have become the leading cap table & equity management provider for startups in Australia and have launched the platform in 50 countries on our path to solving equity across borders. We comfortably say we are the leading startup team equity motivation platform. Our values ce @ Vv @ ap & 9 Q Ww) @ Ko ‘y Thoughtful growth Creating great experiences Purpose Creative healthy lifestyle Creative Healthy CHL is at the core of the culture at Cake. It is a powerful framework, philosophy and mindset that has been developed over the last 10 years to help startup teams to live Lifestyle, explained a full life and perform optimally. The philosophy behind CHL is that humans have unlimited potential and it is only fully realized when looking at things holistically. Optimal health, great relationships and strong connection with nature are fundamental for living fully. We believe and live these values and we believe our global impact with Cake will be so much bigger and better when we can help founders and their teams live with these values. We strive to inject these values into our products and our Cake startup community to really helo startup teams live better lives and build better products where health. Talk to Sales [ Get started free ) tl HVS VAISS We VME WI OV and better when we can help founders and their teams live with these values. We strive to inject these values into our products and our Cake startup community to really help startup teams live better lives and build better products where health, family and nature are valued and taken into consideration. Sofia Braybrook Roger Rocha Jamie Davison Gareth Morrison Elin Frid BizOps Manager Head of Engineering CFO Engineering Customer Success Charlie Ross Nick Cust Rhiza Oyos Ruben Lozano Kane Templeton coo CPO Growth Lead, Content Performance Head of Sales ( Aaron Blakemore Joao Toscano Elise Peate Kim Hansen Alex Kazovsky Product Manager Engineer CMO Co-founder & CEO Global Equity Lead Jason Atkins Justin Granados Shannon Griffin Filipe Gongalves Ruby Liptak Co-founder & President Digital PR & Content Customer Success Engineer Legal Assistant Manager Cal Davidson Pedro Arelo Henrique Aparicio Clayton Smith Vince Fuentes Partnership Director Engineer Engineer Senior Account Executive, Customer Success North America series A stock Option? 9,632,456 12,845.80" options total options 68% All as% Vested # 68 Exercised Trusted by some of the best startups in the world! Get started for free Ca ke. PRODUCT Global teams in f Cap table Option plans Modeling Capital raise 409a valuation Equity benchmarking PRIVACY TERMS & CONDITIONS ABOUT About Jason Atkins Careers Become a partner Product updates Security Help center Legal & accounting help LEARN Podcast Events Guides Blog Glossary Success Stories Carta vs Cake Countries RESOURCES Employee stock options Equity grants for startups Startup stock options Advisory shares Startup equity calculator Equity agreement templates © ALL RIGHTS RESERVED 2023

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Product v About v Resources v Pricing Cake. Equity for today's most successful global startups Retain your best talent through best-practice equity plans, wherever in the world they are. Get built in legal agreements, vesting and communications. Motivate your team, fast. Get started free © RATING *No credit card required Login Talk to Sales Get started free o 21 Ownership 8 Stakeholders: Equity distribution in your company i @ 10,000,000 Top Stakeholders © pans 1603% 49,600,000 youl ane vex ) — = @ _$8,000,000.00 Valuation (AUD) @ Shareholder Unallocated Options $12.21 are price © Fully undituted © 7 Option pool ce Trusted by the fastest growing startups around the world V4 zepto & rosterfy Ew 1.2 % Ownership a Rachel Kelly Sign Here x Rachel Kelly Attract, retain, and motivate your team with equity, in real time Adding equity into hiring processes takes seconds. Create stock options or share plans, setup automatic vesting, motivate and reward your team for their work. Easily communicate the value with your team to improve culture, engagement and retention. Get started free Watch Demo using Cake 11,000+ Global companies My Equity Journey 3x Value 2x Value 1x Value Z EntryLevel $10,000 135,000+ Stock option owners shippit Handle your equity and stock options, in minutes Step away from spreadsheets, streamline your cap table, employee equity. Over 50 countries covered. Choose a percentage you'd like to share Easily distribute options among your employees Send out offers and get contracts signed right in the platform Get started free $30,000 + $20,000 50+ Countries served around the world Cake is secure, fast, reliable e ¢ a @ eS Dave Reynold = @ vesting ongoing 400 more options vesting in 12d 4h 3m a = ® a . ° Set up employee stock options Jane Pampa from: [email protected] Investor Update - Q3 Growth! Communicate to your team and shareholders Options made easy Create a stock option pool Draft an offer Send for signing Automate grant agreements Quality equity plans for over 50 countries (incl. US, UK, SG, AU and more) give startups an edge in hiring and retaining the best teams. Cake allows employee equity offers to be easily understood, and aligned to company goals. Startups can create a culture of shared ownership and success that creates meaningful value in team culture, and wealth. Communicate to your team and shareholders Easily communicate value with your team to improve engagement and retention. Save time and money on your legal work. We have over 50 countries covered. Valuations are sorted, wherever you need them. Plus automated vesting, exercising and reporting gives peace of mind. Automate grant agreements Compliantly issue and manage employee equity for employees and contractors in over 50 countries. Automated reporting keeps records up to date and with peace of mind. Valuations are sorted, wherever you need them. World class cloud based infrastructure keeps your data secure. Join the new school equity movement @ Oldschool @ Multiple demos before getting a price @ Weeks to get started @ Complex system @ Difficult to get support @ Global equity is expensive and slow © Newschool Upfront pricing - the way it should be Minutes to get going - fast time to value Easy, intuitive platform - says every customer Our CS team is in your corner - we got you One click compliant global equity - fair equity for all Hear what startup founders and leaders around the world are saying about Cake wkekkk We spent thousands and thousands of dollars on lawyers to keep all this information current in the last system and that was just on top of how much it already costs for just the subscription of the last system. It's so much easier to do it on Cake. RACHEL OBENSHAIN President & Co-founder, Xeni series A St 42,345,987 total options Exercised Equity doesn't have to be complicated. Join Cake today and PRODUCT Ca ke. Global teams in ¥ f Cap table Option plans Modeling Capital raise 409a valuation Equity benchmarking see for yourself! Get started free ABOUT About Jason Atkins Careers Become a partner Product updates Security Help center LEARN Podcast Events Guides Blog Glossary Success Stories Carta vs Cake RESOURCES Employee stock options Equity grants for startups Startup stock options Advisory shares Startup equity calculator Equity agreement templates 9,632, ock A456 ted options Capital raise Product updates Glossary Startup equity calculator 409a valuation Security Success Stories Equity agreement templates Equity benchmarking Help center Carta vs Cake Legal & accounting help Countries PRIVACY TERMS & CONDITIONS © ALL RIGHTS RESERVED 2023

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Product

Cake. SaaSFrame New Free Salary + Equity Offer BETA Let's get started! 0 Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Reporting Communication Messages Equity + Salary Documents Company Send Feedback Hiring a new employee? Not quite ready to send them a full ESOP offer? Send them an email that breaks down their salary + equity based offer. Name Max Personalised message Email [email protected] Welcome them to your team & let them know a full option offer is coming their way soon! Role Lead Dev Equity offer Visualise Equity Show equity journey at (select up to 3) Preview the offer SaaSFrame has made you an exciting offer Hi Max We're so stoked to have you join our team as Lead Dev at SaaSFrame! Here's our salary and in principal equity offer to Annual salary 80 ooo Value per option you: Annual salary €80,000 Company options # 100 in total version: 043c49be That's the option to own a part of SaaSFrame at our current valuation it's worth about €1,000. This is what the value of your options could be over time! 3x value 2x value lx value €1,000 Now €2,000 Next €3,000 Later Send email [Custom message from you] Cake is a equity management platform that SaaSFrame uses to issue options to their employees. They also provide resources on employee options that you can read more here: Learn more about employee options

Inbox

Product

Cake. Highlights, Lowlights, Expectations NOTES: SaaSFrame Free Messages Search messages Quick metrics update 26 Jul 23, 11:17 AM Quick Metrics Driven Update NOTES: REPLACE ALL EXAMP... Highlights, lowlights & expectations 26 Jul 23, 11:15 AM PLEASE REPLACE A... Let's get started! Q Sent PLEASE Sent 0 Unique opens Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Reporting Communication Messages Equity + Salary Documents Company Performance e 3 Message New Successful deliveries Recipient AN ANTOINE MILKOFF JANE DOE JOHN DOE Signed up to Cake Yes No No + New message 0.00% Open rate Viewed message No No No By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here. version: 043c49be

Confirmation

Product

Cake. SaaSFrame Let's get started! 0 Invite Co-pilots Upgrade Company Portfolio oo 00 Quick Start Dashboard Equity Reporting Communication Messages Equity + Salary Documents Company ersio Messages No messages yet! Highlights, lowlights & expectations Send to + New message 26 Jul 23, 11:15 AM Add group New )43c49be Send message Let's get this out to your audience! x Make sure you've double checked your content and list! Once this goes out, you can't take it back. Not ready Hey everyone, ETS] Confirm I hope you're having a great week! Since our last update, [Company Name] has closed our latest round and begun kicking our new quartly OKRs. Here's a summary of the Highlights, Lowlights, and what's on the way!] Highlights: Send By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Text Editor

Product

Cake. SaaSFrame Free Messages Search messages No messages yet! Let's get started! 0 Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Reporting Communication Messages Equity + Salary Documents Company New Highlights, lowlights & expectations Send to Search for a Stakeholder Highlights, Lowlights, Expectations NOTES: PLEASE REPLACE ALL EXAMPLES IN [BRACKETS] [Start with a quick update. Here's one we use: Hey everyone, + New message 26 Jul 23, 11:14 AM Add group version: 043c49be I hope you're having a great week! Since our last update, [Company Name] has closed our latest round and begun kicking our new quartly OKR's. Here's a summary of the Highlights, Lowlights, and what's on the way!] Highlights: Save draft Send By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal a disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Add & Edit

Product

Cake. SaaSFrame Let's get started! 0 Invite Co-pilots Upgrade Company Portfolio oo 00 Quick Start Dashboard Equity Reporting Communication Messages Equity + Salary Documents Company ersio Messages No messages y Pick a template + New message x New )43c49be 0k, but first did you want to start blank or work from one of our cute pre-made templates?! Blank The good, the bad & the ugly 2023 Company Name Investor Highlights, lowlights & expectations Quick metrics update Revenue Profits New Customers essage... te your investors, one on your ce you send the Cancel Select template By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Inbox

Product

Cake. SaaSFrame Free Messages Search messages No messages yet! Let's get started! 0 o o o Invite Co-pilots o Upgrade o Company Portfolio AN oo oo III Quick Start Dashboard Equity Reporting Communication Messages Equity + Salary Documents Company + New message New version: 043c49be 2 Write your first message... Use messaging in Cake to update your investors, employees, shareholders or anyone on your company's progress! Stakeholders will receive a notification once you send the message to their Cake account. + New message By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal a disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Details

Product

Cake. SaaSFrame Free Raise > Raise details Let's get started! Shared documents Offer details Company valuation €10,000.00 Share type Ordinary End date 30 sep 2023 0 Invite Co-pilots Upgrade Company Portfolio Edit AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Seed Round Summary Raise details Details Bank details Contract Signing board member Antoine Milkoff AM Director Jane Doe Director Offers (1) Stakeholder Ownership offered O 83.33 0/0 Share price O Post company valuation €60,000.00 Existing shares pre raise 111 + Add offer AN ANTOINE MILKOFF Shares 333 €90.09 Committed €30,000.00 Paid €0.00 Status Ready to invite Invite More v By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Dashboard

Product

Cake. SaaSFrame Free Raise > Raise details Let's get started! Shared documents 0 Invite Co-pilots Upgrade Company Portfolio Edit + Add offer More v AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Seed Round Summary Summary Details Bank details Contract €50,000.00 RAISE GOAL 66 DAYS LEFT Offers (1) Stakeholder €30,000.00 €0.00 PAID AN ANTOINE MILKOFF COMMITTED Shares 333 Committed €30,000.00 Paid €0.00 Status Ready to invite Invite By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Add & Edit

Product

Cake. SaaSFrame Free Raise Let's get started! 0 Invite Co-pilots > Raise details Upgrade Cancel Company Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Add offer Offer details Select a shareholder Antoine Milkoff Commited amount 30 ooo Add stakeholder By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Add & Edit

Product

Cake. SaaSFrame Free Raise Let's get started! 0 Invite Co-pilots > Raise details Upgrade Cancel Company Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Add offer Offer details Select a shareholder Search for a shareholder Commited amount Add stakeholder By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Dashboard

Product

Cake. SaaSFrame Free Raise > Raise details Let's get started! Shared documents €0.00 COMMITTED 0 Invite Co-pilots Upgrade Company Portfolio Edit + Add offer AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Seed Round Summary Summary Details Bank details Contract €50,000.00 RAISE GOAL 66 DAYS LEFT Offers €0.00 PAID Looking a little empty Let's change that by inviting stakeholders to your raise. Add your first offer By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Add & Edit

Product

Cake. Bank details Enter the details of the bank account you would like your stakeholder to transfer the money into. Transfer details Back x Next >

Add & Edit

Product

Cake. Company signers Nominate the company board members that you would like to sign on behalf of your company. Primary signer Antoine Milkoff AM [email protected] Secondary signer Jane Doe [email protected] Back x x x Next >

Add & Edit

Product

Cake. Company signers Nominate the company board members that you would like to sign on behalf of your company. x Back Primary signer Add first signer Secondary signer Add second signer Next >

Add & Edit

Product

Cake. Add raise details It's important to get the numbers right. The Cake system will help you calculate the share price and how x much equity you are giving away. Ownership offered 83.33% Raise goal O € 50000 Back share price €90.09 Fully diluted shares O # 111 Next >

Add & Edit

Product

Cake. Add raise details It's important to get the numbers right. The Cake system will help you calculate the share price and how x much equity you are giving away. Ownership offered Raise goal O eg. 500000 share price €90.09 Fully diluted shares O # 111 Back Next >

Add & Edit

Product

Cake. Confirm pre-money valuation Please confirm the proposed valuation. You can also add a new one. Company valuation €10,000.00 Created at 26 Jul 2023 + New valuation Back x Next >

Add & Edit

Product

Cake. Start raise We recommend going through our Capital Raise Checklist. Once you're ready, enter the raise details below, review the subscription agreement template and upload any supporting documents. Finally invite your stakeholders to the deal room. x Name O eg. Seed Round Raise type O Equity Share type O Ordinary Back Target close date e.g. 01 Jan 2000 + New share type Next

Add & Edit

Product

Cake. x Start a new raise Disclaimer Cake makes equity easy, but Cake is not a law firm and is not engaging in a legal practice. Our templates and related information have been created by lawyers, and are designed to be simple and easy. If you require legal assistance (for example, spicing up your documents a little), Cake can introduce you to its (very friendly)_partner law firm. Any templates and information provided by the Cake platform (Platform) should not be considered as legal advice and should not be relied upon as such. The accuracy and completeness of the documents will depend on the data entered by you and your stakeholder. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. By using the Platform you acknowledge and agree that the documents and data produced may not be suitable for your specific needs and that you should seek professional legal advice. Next

Empty State

Product

Cake. SaaSFrame Free Raise Let's get started! 0 Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Your next round, with impact. Streamline your raise with Cake. Skip the painful manual process, get automated legal contracts and monitor your raise through a realtime dashboard at a glance. Raise Round A$O.OO No valuation yet, not to worry! A$O.OO New raise Raise like a pro! See how to streamline capital raising and investor management. Access the toolkit By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Table

Product

Cake. SaaSFrame Free Note holders Note holder 0 (1) Note type Convertible Note Issue date 26 Jul 2023 Invite Co-pilots Bulk upload Interest rate 20.00% Upgrade More v Company Search Portfolio Total paid €1,000.00 AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be AN ANTOINE MILKOFF Valuation cap €10,000.00 Discount 10.00% Maturity date 26 Aug 2023 By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here. Issued successfully!

Add & Edit

Product

Cake. Search for a Noteholder SaaSFrame Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Free Note holders > Issue note Let's get started! Note type Convertible note Issue date e.g. 01 Jan 2000 0 Invite Co-pilots Upgrade Cancel Company Portfolio AN oo oo III Issue note Note details Noteholder Total paid Valuation cap - optional Discount - optional Annual interest rate - optional Maturity date - optional e.g. 01 Jan 2000 Issue note By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Empty State

Product

Cake. SaaSFrame Free Note Let's get started! 0 Invite Co-pilots holders Upgrade Bulk upload Company Search Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Looking a little empty Let's change that by issuing notes to your cap table. Add your first Note Import cap table Don't worry, we can do all the heavy lifting! Just provide it in any form you like. By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Table

Product

Cake. SaaSFrame Free Shares Shareholders Share types Share plans Let's get started! Signed up Yes No No 0 Bulk upload Invite Co-pilots +0 Invite all Upgrade More v Company Search Portfolio More v More v More v AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Shareholders (3) Shareholder Undiluted 80.00% 15.00% 5.00% Diluted 72.07% 13.51% 4.5045% Share type Total shares AN ANTOINE MILKOFF JANE DOE JOHN DOE Ordinary Ordinary Ordinary 80 15 5 Total Amount €0.00 €0.00 €0.00 By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Dashboard

Product

Cake. SaaSFrame Free SaaSFrame Let's get started! Ownership Equity distribution in your company 0 Invite Co-pilots Download cap table Upgrade Activity Company Portfolio AN oo 00 III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be O) (9 3 Stakeholders 100 Total shares 111 Total securities €10,000 Valuation O €90.09 Share price Last 30 days vs Previous ACTION ITEMS Top Stakeholders Antoine Milkoff AN Jane Doe JD John Doe JD Unallocated Options Fully Diluted Undiluted O Funding rounds Bootstrapped 72.07% 13.51% 4.5% 9.9% Update Options vested Offers created Announcements sent Total options 0% 'Allocated 11 Total options Allocated (0%) Vested (0%) Options granted Offers signed 1 pool 11 Unallocated (100%) Exercised (0%) By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Dashboard

Product

Cake. SaaSFrame Free Options Option pools Let's get started! 9.9099% % of total equity 0 Invite Co-pilots Upgrade Company Portfolio More v AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Option holders Option pools Seed Round 11 total options unallocated options + New option pool 100% Allocated V View pool By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Dashboard

Product

Cake. SaaSFrame Free Option pools > Pool details < Seed Round Pool summary Let's get started! 9.9099% % of total equity 0 Invite Co-pilots Upgrade Company Portfolio Edit AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be 11 total options Offers Optionholder unallocated options total offers created Bulk actions v total offers accepted 100% Allocated V + Add an offer Ownership 11 Date 26 Jul 2023 Country AN ANTOINE MILKOFF Status Your employee/investor needs to sign Countries France Summary 100% of pool in this country Add a country x offers created Shared docs offers accepted View details Offers made in different countries require unique sets of contracts and tax law set up. Cake partners with the best Lawyers and accountants in the world to do this for you. Talk to sales Looking a little empty Upload supporting documents here to share them with your stakeholders. They can view these documents when they receive their offer Upload documents By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Empty State

Product

Cake. SaaSFrame Free Option pools > Pool details Seed Round Countries u France Summary of pool in this country Let's get started! 0 Invite Co-pilots o Vesting Ongoing + Add an offer x Upgrade Company Portfolio Edit AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Darcey Mae [email protected] 2200 Options 0.45% us Share your equity and motivate your team Add a country offers created offers accepted View details Contract templates for Seed Round are ready Offers made in different countries require unique sets of contracts and tax law set up. Cake partners with the best Lawyers and accountants in the world to do this for you. Talk to sales •ee that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal s a result of using the Platform. You can view the software Terms of Use here.

Add & Edit

Product

Cake. x Set option pool size An option pool - A portion of company equity that has been reserved for employees or early investors of a start-up company. Total # company shares currently 100 Option pool size Name your option plan eg. Seed Round ESOP # of options # 11 Converts to sharetype Ordinary + Add share type Default option price is $0. You'll be able to change it later. Standard settings > Change at any time before sending offers Get Cake to help Finish >

Add & Edit

Product

Cake. x Set option pool size An option pool - A portion of company equity that has been reserved for employees or early investors of a start-up company. Total # company shares currently 100 This is the total number of securities from the cap table, which represents all shares + options on issue by the company Option pool size 10 We're going to increase the size of your cake to create this option pool. This will be draft, change at any time before sending offers 11 Options will be created Advanced settings > Change at any time before sending offers Get Cake to help Finish

Empty State

Product

Cake. SaaSFrame Free Options Option pools Let's get started! 0 Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Option holders Option pools OptiÜh Pool The slice of cake (number of options) you can share with your team. It also contains all the details like contracts for each country. Just a few clicks in Cake to set it up and you can make an offer to anyone! Create a pool By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Dashboard

Product

Cake. SaaSFrame Free Valuations Most recent valuation €10,000 26 Jul 2023 Let's get started! 0 €10,000 Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be + Add valuation Valuations visibility settings Set the visibility for your valuation to investors, and employees. 95% of employees find it easy to understand options when they can visualise their future holdings based on a valuation. Visible to optionholders Visible to shareholders (including employees) By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here. Added valuation successfully!

Add & Edit

Product

Cake. SaaSFrame Let's get started! 0 Valuations Valuation amount € 10 ooo Issue date 26 Jul 2023 Cancel Invite Co-pilots are or an option to Upgrade Company Portfolio oo 00 Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company ersio Every equity starts with a value. Add valuation Add first valuation x Save By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here. )43c49be

Calendar

Product

Cake. O 3 SaaSFrame Valuations 2023 wed, Jul 26 Let's get started! Upgrade Portfolio oo 00 Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling or an option to s 2 9 16 23 30 July 3 10 17 24 31 4 11 18 25 5 12 19 26 2023 6 13 20 27 Cancel F 7 14 21 28 Transactions log Reporting Communication Documents Company version 043c49be s 8 15 22 29 0k By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Add & Edit

Product

Cake. SaaSFrame Let's get started! 0 Valuations Valuation amount Issue date e.g. 01 Jan 2000 Cancel Invite Co-pilots are or an option to Upgrade Company Portfolio oo 00 Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company ersio Every equity starts with a value. Add valuation Add first valuation x Save By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here. )43c49be

Empty State

Product

Cake. SaaSFrame Free Valuations Let's get started! 0 Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Every equity starts with a value. A company valuation unlocks many incredible features on Cake. From the value of a share or an option to raise plans and modelling cap table scenarios. SaaSFrame Series A Seed P — See d Add first valuation By using the Cake Platform (Platform) you acknowledge and agree that the data and documents produced by the Platform may not be suitable for your specific situation and that you should seek professional legal advice. You disclaim and indemnify Cake for any loss sustained as a result of using the Platform. You can view the software Terms of Use here.

Welcome Screen

Product

Cake. SaaSFrame Free 0 Hey Antoine Milkoff Invite Co-pilots Upgrade Company Portfolio AN oo oo III Quick Start Dashboard Equity Shares Options Notes Raise (SAFE) Modelling Transactions log Reporting Communication Documents Company version: 043c49be Equity doesn't have to be complicated... fact we've made it easy 3 things to know before you start Don't know where to start? Don't worry, we can help. i. Equ Equity done right = motivating G) Made up of current owners (shareholders) and potential future owners (option holders, with the right to acquire future shares based on conditions like time based vesting) Use our equity explainer deck to help educate your team. Benchmark your equity offers We see the best startups use vesting stock options to motivate their team. Unsure how much to give? Try the equity benchmarks tool. Access Team View Don't worry, you control what your team can view in the portfolio. Employees and advisors only see their offers and holdings once you 3 things to know before you start Don't know where to start? Don't worry, we can help. i. Equ Equity done right = motivating G) Made up of current owners (shareholders) and potential future owners (option holders, with the right to acquire future shares based on conditions like time based vesting) send them. Send a test offer now. Quick links to get started Cake Walkthrough Cap Table Guide Q) Capital Raising Kit Q.) ESOP Guide Global Team Tips O Legal Help Use our equity explainer deck to help educate your team. Benchmark your equity offers We see the best startups use vesting stock options to motivate their team. Unsure how much to give? Try the equity benchmarks tool. Access Team View Don't worry, you control what your team can view in the portfolio. Employees and advisors only see their offers and holdings once you send them. Send a test offer now. Congratulations, you've successfully added shareholders to your cap table. Frequently asked questions How do I upload an existing Shareholders list? What can my Shareholders see and what emails will they receive? How do I issue Share Certificates? How is the share price calculated on the dashboard? ced by the Platform may not be suitable for your specific situation and that you should seek professional legal an view the software Terms of Use here.

Discovery Questions

Product

Cake. How many company shares? Let us know how much total company shares you have so that we can fairly split each percentage of ownership. Total amount of company shares (You can edit this later) 100 Your shareholders Back AM Finish Antoine Milkoff 80.00% John Doe 5.00% Jane Doe 15.00%

Account Setup

Product

Cake. Add your shareholders Your shareholders Name Antoine Milkoff John Doe Jane Doe Let us do it for you Email O (We won't send an email) [email protected] [email protected] [email protected] O Add shareholder Ownership 80 5 15 Shares Percent AM Antoine Milkoff 80.00% John Doe 5.00% Jane Doe 15.00% Finish

Account Setup

Product

Cake. Add your shareholders Name Antoine Milkoff Name Name Let us do it for you Email O (We won't send an email) [email protected] Email Email O Add shareholder Ownership Shares Ownership (%) Ownership (%) Ownership (%) Percent Your shareholders Unallocated 100.00% Finish

Account Setup

Product

Cake. Cake. Welcome to Let's setup your shareholder list Your shareholder list is the foundation of managing your equity. Get started now. Skip Cap table management made easy Cake. * Linktree Pty Ltd Quick Start 88 Dashboard (9 Equity Notes Valuations Raise (SAFE) Modelling Equity + Salary Transactions Log g) Communication t) Documents Company Add shareholders Set up yow account Ownership Equity distribution in your ccmvany 21 Stakeholders O Total shares @ Total securities Valuation (AUD) s 12.21 Snare price @ Funding Rounds Last updated: 30 2021 SOX 0 UnlockGrowth Activity Last 30 days previous 15 Company Portfolio TOP O ptions Fully diluted Undiluted O $30,000.000 Raised in Notes Update 24,898 9,000 OPTIONS GRANTED 20% S ANNOUNCEMENTS SENT 2S OFFERS CREATED OFFERS Total options allocated 38,400,000 Allocated (96%) Unallocated (4%) 4% unallocat 8,064,000 Vested (12%) 38,400 Exercised (8%) Total Capital Raised Raised Shares "We spent thousands and thousands of dollars on lawyers to keep all this information current in the last system... It's so much easier to do it on Cake." Rachel Obenshain President & Co-founder, Xeni

Verification

Product

Cake. We've sent you an e-mail Your security comes first, please follow the link on your e-mail so we can validate your access. You are logged in as Antoine Milkoff [email protected] Change account Retry Access Resend verification email c

Signup

Product

Cake. Sign Up | GS Sign up with Google | in. Sign up with Linkedin or By Login/Signup you are agreeing to our Privacy Policy and Terms and Conditions

Invite Team Members

Product

Cake. Invite your co-pilots Add your attorney, co-founders, CFO or anyone who can help get you up and running! They will receive a welcome email from Cake. Email [email protected] [email protected] [email protected] Role Select a role Select a role Select a role Invite

Account Setup

Product

Cake. Manage your equity with ease 11-20 21-50 Company name Country (of company) United States Australia Last phase of funding Company size New Zealand UK 1-5 6-10 Singapore 51-100 Other 100 + How can we help? Your position How did you hear about Cake? Let us know I want to issue equity overseas Explore for free

Account Setup

Product

Cake. Cake Welcome to O Create a company account You're a founder, lawyer, client advisor or setting a company account on behalf of a startup View as Investor or Employee You have been invited to view your holdings on Cake Next step > c

Account Setup

Product

Cake. Cake Welcome to Create a company account You're a founder, lawyer, client advisor or setting a company account on behalf of a startup View as Investor or Employee You have been invited to view your holdings on Cake Next step > c

About Page

Marketing

> tona Pricing Use Cases v Resources v em We help businesses leverage competitive insights without spending hours on data collection. tona is a hassle-free way to effectively monitor your competitors. We are dedicated to empowering businesses of all sizes with comprehensive competitor monitoring solutions necessary to perform at their best. We firmly believe that understanding your competitive landscape is essential for achieving long- term success. Our Mission Making competitor monitoring fun We recognize the challenges businesses face when it comes to effectively monitoring competitors. Countless hours are often wasted on manual web searches, leaving limited time for valuable insights and strategic planning.That's why we created tona. With a deep understanding of the importance of competitor awareness and the frustrations of constant tracking, our mission is to simplify the process for you. Our platform takes care of the monitoring so that you can focus your time and energy on building effective strategies to stay ahead of the competition. Used & Trusted by Type Studio Openvc Landscape @> Swapstack Building software you actually enjoy using Our team Based in Berlin we have been working with each other on several projects before. This time we are tackling the competitor monitoring space. Uma Patel Entrepreneur in Residence Uma is the driving force behind tona. She loves to create easy to use projects and valuable content. Maximilian Fleitmann Co-Founder Max is passionate about well-designed products. He makes sure we are always providing the best user experience. ¥ OH & Sina Sadegh Co-Founder Sina has built communities with SM+ users before and is taking care of everything the customer wants @ tona. lin Eugen Ackermann Code Magician Everything you touch was developed by Eugen. He has been developing cool web projects for the last 10+ years. lina Building software you actually enjoy using Our values Take ownership We will always bring honesty and accountability to our work. We understand that a team only works as well as the individuals that comprise it. We will keep an open line of communication with one another and with our clients. Joyful Experience We offer our clients the highest quality product and services that we can. We always put our best foot forward to create an enjoyable experience for anyone that interacts with us. We carry that attitude into our work behind the scenes. Bs Open Minded We value the opinions and insights of our customers. We build with intention by staying aware of our user's needs. We respect the suggestions of one another and strive to create an open, collaborative space for ideation. Action Oriented We prioritize progress over perfection. We get things done and understand that taking action is necessary for our growth. We do not let overthinking and doubt inhibit our ability to move forward. We bring a ‘we can’ attitude to our work. Work with us We are always looking for motivated & driven people to join our team. Just reach out to us, when you want to work with us. Get in Contact s Product Pricing Always know what your competitors are doing - on autopilot. Website Monitoring Made with # b zard Ventures Newsletter Monitoring Resources Company Blog Contact About Us FAQ Notion Competitor Monitoring Template Privacy Policy Terms and Conditions Figma Competitor SWOT Template Imprint

Pricing Page

Marketing

-r tona Starter Pricing Use Cases v Resources v Login Get started Choose a plan thats right for you 14 Days Free Trial No Credit Card Required • Setup in 3 mins Billed Monthly Plus Billed Yearly (2 months free) Most popular! For teams that just getting started with basic competitor monitoring. $29 per month Get s 14 Days Free Trial Monitor 5 competitors Screenshot Feature Newsletter Feature Up to 3 Team Members Email Support within 48h Monitor most of your competitors and work with your team. $49 per month Get started 14 Days Free Trial Monitor 10 competitors Screenshot Feature Newsletter Feature Up to 5 Team Members Email Support within 24h FAQs Pro For larger teams that need to monitor many competiors at once. $69 per month Get s 14 Days Free Trial Monitor 25 competitors Screenshot Feature Newsletter Feature Up to 10 Team Members Email Support within 24h How does the 14-day trial work? A 14-day free trial is offered with every subscription. You'll be asked to input your name and email address to access tona's full capabilities. Since there is no credit card required for the trial, there is no risk of being charged if no action is taken. What are my payment options? Can I cancel my monthly subscription? Am I able to request a custom plan? Are there any startup discounts? Still have questions? Can't find the answer you're looking for? Please chat to our friendly team. Contact us tona Always know what your competitors are doing - on autopilot. Made with by Wizard Ventures Product Pricing Website Monitoring Newsletter Monitoring Resources Blog About Us Notion Competitor Monitoring Template Figma Competitor SWOT Template Company Contact FAQ Privacy Policy Terms and Conditions Imprint

Landing Page

Marketing

Get started > on tona is the fast & easy way to automatically monitor e action of your competitors. FEATURED ON Product Hunt an tone Your Competitors Welcome back, Olivia! Dashboard em = = — a ays Competitors = _ + and EO = Formearry fromyour HTML form = Rohe ters New ricind @ site v = = =. & updated PI A Aequire = —_ 5 7 = Formearry site acquire B Screenshot F BB bare Formecarry isa form processing APL Site i 9 wrting tol for teams, bringing clarity Acquie.com is the work's largest startup Wernotity you everytime a form filed to their work an ne stay in tune anytime, acquisition marketplace Ej Fellow v a = - - = B maze v @ Pi & Simpu v - - — <>! he we oF = - ° Fellow . Maze : Simpa BM. : © Meeting management software bul for Maze empowers product teems to continuously | | Simpuis an Unified customer communication managers and their teams collect and consume user insights & precision marketing platform for businesses Webs; ® support ebsite reg, "SEO &} Settings Articles Olivia Michaet & co Used & Trusted by Type Studio Openvc @ Landscape €Swapstack Your competitor monitoring is ahuge mess & (and you know it) Endless Slack Channels € > C | @ formcarry.com Broken Lin @ @ Unified Customer Communicatic x = Formcarry. | Best form endpoint x a «> @ simpu.co Website Scre July 2023 7s With tona you know exactly what your competitors are doing and when © they are doing it Automatic Screenshots Monitor your websites Do you want to know if a competitor is changing their landing page or pricing? With tona, simply set up the URL you wish to monitor, and we'll provide you with website screenshots and change notifications. Create anew routine x Enter the page URL Froquoncy* Go-To Market Checklist €39 ‘SaaS Financial Model After Getstarted > Track and review vour competitors Track and review your competitors newsletter one place @ ewsletter Monitoring One inbox for all newsletters Be the first one to read your competitor's newsletters without flooding your inbox. In your dashboard, you can review all newsletters and dive even deeper with our smart analytic Ritual Formulated Skeptics. fz 29% of the were sent out on Tuesday The average ~ is 47 characters long are sent out per week in average Andrew from Acquire Ann from Forrest Admin 2.0.» All newsletter in one Dashboard insights. Getstarted > ® And we are working on more exciting features What tona can do for you Q | Gather Inspiration Know the latest product launches Use your competitor's marketing assets as inspiration and easily share them with your team Be alerted when your competitor launches a new product or feature. & Mo 11 am p 6 pm Compare email marketing Identify most common send strategies times Save endless hours every week and review all newsletters in one place. & €79 eo €29 Monitor Campaigns View all promotional campaigns your Understand your competitor's marketing You spend a lot of time crafting an competitors are sending their customers. strategies and if they start to make changes. Track product prices Get News Alerts Check Influencer Collaborations amazing newsletter. Make sure your subscribers see it. 7 05 March = View content changes ad more x Anyone can start a business Evaluate messaging Coming soon... Monitor Social Mentions ® Tech Stack Check Get Funding Updates Job Opening Alert S Track Social Ads 4 Company Signals Collaborations Check Alert Signals We would go weeks _without collecting data - now tona does all the work. Jo Witte | Founder @ Social Heaven q @ See what Michael has to say Tona cuts our time for competitor monitoring by 90%. Jacob Schonberger | Founder @ Swapstack Oo x Swapstack Openvc @ Landscape Type Studio tona Your Competitors Welcome back, Oliviat Dashboard Formearry C tom Newsletter B Feiow ¥ 3 Maze v = = © Simpu >i Product Resources Company tona Pricing Blog Contact Always know what your Website Monitoring About Us FAQ competitors are doing -on autopilot. Newsletter Monitoring Notion Competitor Privacy Policy Monitoring Template Terms and Conditions Made with by Wizard Ventures Figma Competitor SWOT Template Imprint

Dashboard

Product

tona O Dashboard Competitors O F gma Screenshot e Newsletter Sketch o Avocode Support Settings Antoine Milkoff AM [email protected] Your trial ends 14 in day(s). Upgrade now to keep your account active. Dashboard Tutorial Your Competitors Welcome back, Antoine! How you design m, align 6, and build o matters. Do it together with Figma. Figma www.figma.com/ Create new competitor Get Beteh A app to crete, teem mote A •ugn me 2010 Sketch www.sketch.com A Mac app for designers to create, team up, prototype, and more. eode specs and export any Avocode avocode.com/ Copy-paste code & specs and export any asset Work together in real time and empower designers to create in new ways. Keep workflows efficient with tools that give every

Add & Edit

Product

Your trial ends 14 in day(s). Upgrade now to keep your account act: tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] x Figma www.figma.com/ Screenshot Newsletter Newsletter Routines a Select dates Add Newsletter Success! Email Address copied to clipboard! Request a feature O Show favorites You haven't received any newsletters yet. Watch how this feature works Weekly Newsletter [email protected] Show paused newsletters

Add & Edit

Product

Your trial ends 14 in day(s). Upgrade now to keep your account ac tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] x Figma www.figma.com/ Screenshot e Newsletter Congrats! You created a new newsletter address! Request a feature Nice work! Just one more step... X Newsletter Routines Watch how this fea Weekly Newsletter 64c003a12d4f2@mysnapp Show favorites d any newsletters yet. Use the email created below to sign up for Weekly Newsletter. Once you've signed up, the newsletter will automatically appear in your dashboard as it is sent. Your email address [email protected] Copy email address

Add & Edit

Product

Your trial ends 14 in day(s). Upgrade now to keep your account active. tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] Figma www.figma.com/ Screenshot Newsletter Newsletter Routines Create a new address Name* Watch how this fea Enter a name for the newsletter O We'll create a unique email address to subscribe to the newsletter. Create now You haven't signed up for any newsletters yet. / Edit Request a feature x

Dashboard

Product

tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] Your trial ends 14 in day(s). Upgrade now to keep your account active. Figma www.figma.com/ Screenshot Newsletter / Edit Request a feature Newsletter Routines Add Newsletter Watch how this feature works You haven't signed up for any newsletters yet.

Add & Edit

Product

Your trial ends 14 in day(s). Upgrade now to keep your account active. tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] Figma www.figma.com/ Screenshot Newsletter Screenshot Routines / Edit Request a feature New Routine a Select dates Bring design and dev closer O Show favorites 25 July 2023 17:17 Watch how this feature works Landing Page www.figma.com/ Show paused Routines

Add & Edit

Product

Your trial ends 14 in day(s). Upgrade now to keep your account active. tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] Figma www.figma.com/ Screenshot e Newslet Create a new routine Name* Landing Page URL* https://www.figma.com/ Frequency* Weekly Which screenshots do you need? Desktop Mobile Proxy* USA Create now O The first results for this routine will appear within 24 hours x / Edit Request a feature Screenshot Routines Watch how this fea You don't have at

Add & Edit

Product

Your trial ends 14 in day(s). Upgrade now to keep your account active. tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] Figma www.figma.com/ Screenshot e Newslet Create a new routine Name* Enter routine name (e.g. Career Page) URL* Enter the page specific URL Frequency* Select the frequency Which screenshots do you need? Desktop Mobile Proxy* Select the proxy Create now O The first results for this routine will appear within 24 hours x / Edit Request a feature Screenshot Routines Watch how this fea You don't have at

Dashboard

Product

tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] Figma www.figma.com/ Screenshot Newsletter Screenshot Routines Your trial ends 14 in day(s). Upgrade now to keep your account active. New Routine / Edit Request a feature Watch how this feature works You don't have any routines yet.

Add & Edit

Product

tona O Dashboard Competitors O Figma @ Support @ Settings Antoine Milkoff AM [email protected] Your trial ends 14 in day(s). Upgrade now to keep your account active. Dashboard Tutorial Your Competitors Welcome back, Antoine! How you design m, align 6, and build o matters. Do it together with Figma. My Pla Figma www.figma.com/ Create new competitor Get

Add & Edit

Product

tona O Dashboard Competitors Fl Figma @ Support @ Settings Antoine Milkoff AM [email protected] Your Competitors Welcome back, Antoine! Figma www.figma.com/ Your trial ends 14 in day(s). Upgrade now to keep your account act: Congrats! Dashb You created a new competitor! x

Add & Edit

Product

Your trial ends 14 in day(s). Upgrade now to keep your account active. tona O Dashboard Competitors No Competitors ... @ Support @ Settings Antoine Milkoff AM [email protected] Your Competitors Create new competitor Welcome back, Antoine! Welcome to TOI We've created a quick help you get stæ You can watch it at any of your dashbc Dashboard Tutoriæ Create new com Create a new competitor Name* Enter the name of the competitor URL* Enter your competitor's URL Description Write a short description (max. 20 words) Create now O The competitor's logo and thumbnail image will be extracted in less than 30 seconds. x

Welcome Screen

Product

tona O Dashboard Competitors No Competitors ... @ Support @ Settings Antoine Milkoff AM [email protected] Your trial ends 14 in day(s). Upgrade now to keep your account active. Dashboard Tutorial Your Competitors Welcome back, Antoine! Welcome to Tona We've created a quick walkthrough to help you get started. You can watch it at any time at the top of your dashboard. Dashboard Tutorial (5 min) Create new competitor Create new competitor

User Onboarding

Product

Please verify your email address. If you did not receive the verification email, click here to request another. tona O Dashboard Competitors No Competitors ... Your Competitors Welcome back, Antoine! Dashboard Tutorial Dashboard - tona -How-to N vigate yo rDashboard Create new competitor x -.3 atch On Shåé' tona O Dashboard Competitors O Onitsuka Tiger Giesswein Nike Rebook Adidas @ Support Watch on Veja www.veja-store.com/en_eu/ Since 2005, VEJA has been creating sneakers in a different way, mixing social projects. economic justice, and ecological materials. LOAFER Ciesswein www.giesswein.com/ ve made it our mission to reinvent the ve attributes of wool to create unique O YouTube Onitsuka Tiger wwa.onitsukatiger.com Founded in Japan in 1949, Onitsuka Tiger desi ns classic athletic shoes and accessories. zur zu Nike nike.com/de/ Design, develop and manufacture footwear. apparel. equipment, accessories, and services. wve'v.on-running.com/en-de/ Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - -4 Rebook www.reebok.eu/d Founded in 1890 in th innovative sportswea AM Support Settings Antoine Milkoff [email protected]

User Onboarding

Product

Please verify your email address. If you did not receive the verification email, click here to request another. tona O Dashboard Competitors No Competitors ... @ Support @ Settings Antoine Milkoff AM [email protected] Your Competitors Welcome back, Antoine! Welcome to Tona We've created a quick walkthrough to help you get started. You can watch it at any t of your dashbc Welcome to tona! Create new competitor x Dashboard Tutoriæ Create new com O We've created brief tutorials to help you get started. You can access them at any time at the top of your dashboard. Watch now

Account Setup

Product

Create an account Start your 14-day free trial. No credit card required. Company Type Select Company Type Company Name SaaSFrame Role Select Role Team Size Select Team Size Next Step

Signup

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Create an account Start your 14-day free trial. No credit card required. Firstname* Enter your firstname Lastname* Enter your lastname Email* Enter your email Password* Create a password Must be at least 8 characters. Password Confirmation* Repeat your password Get started Already have an account? Log in

Settings

Product

Links Q] Appearance Analytics Settings Social icons + Try Pro for free SaaSFrame Where SaaS builders find inspiration LinkedIn Twitter Support Anti-Racism I'm raising awareness, driving donations and sharing information in support of racial justice and equality. Will you join me? ACT NOW L!] Share Jump to: Social icons Be iconic Add icons linking to your social profiles, email and more Add icon Support banner Show your support Show your support for important causes with a profile banner. Only one banner can be active at a time. Choose a cause Anti-Racism Racism is an international emergency. Display a support banner on your Linktree allowing your visitors to donate and discover resources in support of anti-racism, justice and equality. Your banner will link to this Linktree Mailing list integrations Email sign-up O Add an email sign-up field to your Linktree so visitors can join your mailing list. SMS sign-up O Collect SMS subscribers with a sign-up field on your Linktree. Twitch Extension (Beta) O Enable your Linktree for use with the Linktree Twitch Extension. Commerce integrations Connect a provider O Enable or sign up to a supported provider. Start collecting tips and payments, or sell products, services and more. Add new integration Sensitive material Display a sensitive content warning before visitors can view your profile. O SEO Custom metadata O Changes to metadata may take some time to appear on other platforms. Meta title Meta description Conversion tracking (Beta) Set up conversion tracking Upgrade Use conversion tracking to see what visitors do after clicking your links. Learn more about conversion tracking View conversions below each link on your Links page. Analytics integrations Facebook O Pixel ID Facebook Conversions API Access Token Google O Google Measurement ID UTM Parameters O Make Google Analytics show Linktree traffic as 'sociall traffic. The campaign parameter is set dynamically from the title of each link. Subscribe Let visitors subscribe O Add a button so visitors can subscribe to your Linktree. Own your audience Get access to your subscribers' opt-in contact details and track engagement with dedicated analytics. Upgrade now Affiliate programs Affiliate programs O Earn commission by referring visitors to products and services from your links. Not a member of an affiliate program? Learn how to get started Upgrade Linktree's affiliate credentials are applied by default to some products. We encourage you to replace them with your own credentials. How it works

Appearance Customization

Product

* S Links @ Appearance qi] Analytics © Settings a 4, Try Pro for free (t) Share O Profile Remove 7 SaaSFrame re SaaS builders fine inspiration Profile Title SaaSFrame Linkedin Bio Where SaaS builders find inspiration Twitter 36/80 -+ Add social icons Linktree* Themes Try Pro 4 Try Pro 4 CREATE YOUR OWN Custom Pebble Blue Pebble Yellow Pebble Pink Cloud Red Cloud Green Cloud Blue Breeze Pink Breeze Orange Breeze Green Rainbow Confetti Try Pro 4 try Pro 4 ) ; 3D Blocks Starry Night Lake White Lake Black Hydrangea Poppy Iris Air White Air Leaf Air Moon Air Snow Air Grey Air Smoke Air Black Mineral Blue Mineral Green Mineral Orange Mineral Yellow Miami Spray Mint Linktree x Daniel Triendl ov aes Linktree x Luke John Matthew Arnold Custom appearance Completely customize your Linktree profile. Change your background with colors, gradients and images. Choose a button style, change the typeface and more. Backgrounds Try Pro 4 Try Pro 4 Flat Colour Gradient Image Video Try Pro 4 Try Pro 4 Try Pro 4 Polka Stripe Waves Zig Zag Color Color #888888 Buttons Fill Outline ) ) Soft shadow Hard shadow _ jC Special GD } GF Button color Button color Hffffff Button font color Button font color #888888 Shadow Color Shadow Color #000000 Fonts Font DMSans Color Color Hffffff Hide the Linktree logo Linktree** Try Pro 4

Appearance Customization

Product

Links Q] Appearance Analytics O Settings Pick an image Remove + Try Pro for free @saasframe LinkedIn Twitter Linktree* L!] Share Profile Profile Title @saasframe Bio -k Add social icons Get unlimited customization Transform your Linktree with a Pro 7-day free trial. Cancel anytime. V Showcase your brand with custom background images and videos V Pick your perfect font, theme and buttons V Remove the Linktree logo + Try Pro for free $10 [month after Themes CREATE YOUR OWN Custom Try Pro + Cloud Red Try Pro + Breeze Orange 3D Blocks Hydrangea Air Leaf Air Smoke Mineral Orange Miami Linktree x Luke John Matthew Arnold Custom appearance Try Pro + Pebble Blue Try Pro + Cloud Green Try Pro + Breeze Green Starry Night Poppy Air Moon Air Black Mineral Yellow Spray Try Pro + Pebble Yellow Try Pro + Cloud Blue Try Pro + Rainbow Lake White Iris Air Snow Mineral Blue Noir Mint 0/ 80 x Try Pro + Pebble Pink Try Pro + Breeze Pink Try Pro + 1 Confetti Lake Black Air White Air Grey Mineral Green Bloom Linktree x Daniel Triendl Completely customize your Linktree profile. Change your background with colors, gradients and images. Choose a button style, change the typeface and more. Backgrounds Flat Colour Polka Color Color #888888 Buttons Fill Outline Soft shadow Gradient Stripe Try Pro + Image Waves Try Pro + Video Zig zag Links Q] Appearance Analytics O Settings Pick an image Remove + Try Pro for free @saasframe LinkedIn Twitter Linktree* L!] Share Profile Profile Title @saasframe Bio -k Add social icons Get unlimited customization Transform your Linktree with a Pro 7-day free trial. Cancel anytime. V Showcase your brand with custom background images and videos V Pick your perfect font, theme and buttons V Remove the Linktree logo + Try Pro for free $10 [month after Themes CREATE YOUR OWN Custom Try Pro + Cloud Red Try Pro + Breeze Orange 3D Blocks Hydrangea Air Leaf Air Smoke Mineral Orange Miami Linktree x Luke John Matthew Arnold Custom appearance Try Pro + Pebble Blue Try Pro + Cloud Green Try Pro + Breeze Green Starry Night Poppy Air Moon Air Black Mineral Yellow Spray Try Pro + Pebble Yellow Try Pro + Cloud Blue Try Pro + Rainbow Lake White Iris Air Snow Mineral Blue Noir Mint 0/ 80 x Try Pro + Pebble Pink Try Pro + Breeze Pink Try Pro + 1 Confetti Lake Black Air White Air Grey Mineral Green Bloom Linktree x Daniel Triendl Completely customize your Linktree profile. Change your background with colors, gradients and images. Choose a button style, change the typeface and more. Backgrounds Flat Colour Polka Color Color #888888 Buttons Fill Outline Soft shadow Gradient Stripe Try Pro + Image Waves Try Pro + Video Zig zag Hard shadow Special Try Pro + Button color Button color #ffffff Button font color Fonts Font Aa Color Button font color #888888 DM Sans Color #ffffff Hide the Linktree logo Linktree Try Pro +

Empty

Product

Links Analytics O Q) Appearance Analytics Settings + Try Pro for free @saasframe SaaSFrame I LinkedIn SaaSFrame (@SaaSFrame) / Twitter Linktree* L!] Share + Add link Add header SaaSFrame I LinkedIn 2 https://fr.linkedin.com/company/saasframe?trk=similar-pa... [8 dlOclicks SaaSFrame (@SaaSFrame) / Twitter 2 https://twitter.com/SaaSFrame 2 [8 dlOclicks

Verification

Product

Linktree Thanks for signing up To verify your account, click on the link sent to your inbox ([email protected]). Continue to my Linktree PLANE PHAIDON

Checkout

Product

Linktree Start your fæe trial Now Get instant access to all Pro features. Day 5 We'll send a reminder email that your trial is ending soon. Day 7 Your Pro plan starts and your credit card will be charged. Cancel anytime before. Payment Credit card VISA Name on card Card number PayPal PayPal Billing details EX Your trial subscription Linktree Pro (annual) Add coupon code Due on Jul 27th, 2023 Due today Free for 7 days $90.00 CAD/year $0 MM /YY CVC + Start your free trial Your subscription will start on the Jul 27th, unless you cancel. You can cancel anytime. Annual Monthly You'll be saving $30 per year after trial Email address [email protected] Zip code / Postcode Country of residence Canada

Account Setup

Product

Linktree Free Connect your community to everything you are Free Free, Forever Included in Free: V Unlimited links and Link Apps V Clicks and views for past 28 days V Collect payments, tips and donations Find the plan for you You can change at anytime. Starter Customize and control your Linktree $4 CAD Per month, billed annually Everything in Free, plus: Try Pro for free Pro Grow, know and own your following Free for 7 days $7.50 CAD per month after, billed annually Everything in Starter, plus: Premium VIP plan for creators and businesses $21 CAD Per month, billed annually Everything in Pro, plus: V V V V Customizable themes, buttons and fonts Clicks and views for past 90 days Spotlight, schedule and animate links Priority support, response time 24 hours V V V V V V V Enhanced customization of themes, buttons and fonts Clicks and views for past 365 days Integrations with Mailchimp, Google Analytics and more Commerce analytics to track revenue Collect email and phone numbers Automatically embed your latest Tweet or YouTube video Remove the Linktree logo V V V V V Dedicated customer success manager Export your lifetime data Access to exclusive webinars & best practice videos 1-1 Onboarding & Success Meeting Premium support, response time 4 hours Try Pro for free C? Compare plans

Account Setup

Product

Linktree Lers add some links Enter your social media usernames and we'll find links to your social accounts. You can also enter a URL to add any link you want. Enter your Facebook username Skip Q saasframe.io SaaSFrame (... x SaaSFrame I x Antoine Milkoff (@amilkoff) / Twitter twitter.com/amilkoff SaaSFrame on Twitter mobile.twitter.com/saasframe/status/1271799855451701249 Antoine Milkoff on Twitter twitter.com/amilkoff/status/1263508298533347330 SaaSFrame on Twitter twitter.com/SaaSFrame/status/1283062428796936192 Steph Knapp on Twitter twitter.com/hellostephknapp/status/1299362854928175106 Marijana Kostelac on Twitter twitter.com/MarijanaKay/status/1551556497402138624 Jim Raptis on Twitter mobile.twitter.com/d_raptis/status/1382240459288895491 Antoine Milkoff on Twitter twitter.com/AntoineMilkoff/status/1358889710001750039 You can change your links later. Add 2 links x Add Add Add Add Add Add Add Add

Account Setup

Product

Linktree Lers add some links Enter your social media usernames and we'll find links to your social accounts. You can also enter a URL to add any link you want. Enter your business name You can change your links later. Add link Skip

Account Setup

Product

Linktree Tell us about yourself For a personalized Linktree experience Tell us your name Antoine Select one category that best describes your Linktree: Business Fashion & Beauty Health & Wellness Travel & Tourism Creative Education Food & Beverage Non-Profit W Entertainment Government & Politics Other Pick your Tech category (optional): Tech SaaS Edutech Social Media Fintech Hardware Mobile App Continue Privacy - Terms