SaaS Marketing Pages Checklist

The ultimate checklist to build an awesome SaaS marketing website.

โœˆ๏ธ Landing Page

Your landing page is the first page your visitors will see. Its main objective is to convert these visitors into users of your SaaS. Don't overload it, make sure it clearly explains the value of your product and regularly optimize its structure to increase the conversion of your CTAs.

Best practices :
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Have a clear and unique call to action such as "Get a demo" or "Try now".

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Show the logos of your best-known customers.

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Explain your main features and how it will benefit your customers.

๐Ÿ’ฌ

Show some testimonials of your users with their name and company logo

๐Ÿ’ฐ

Show your pricing plans and their benefits.

Twist Landing Page

๐Ÿ’ต Pricing Page

Your pricing page should list the different pricing tiers available to customers, as well as the benefits and features of each option. This page can have a huge impact on your conversion. Always keep an eye on your data to identify its weak points and optimize it.

Best practices :
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Include a section for FAQs to make the sales process simpler

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Include custom plans or flexible models, especially for enterprises

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Make it easy for visitors to compare whatโ€™s on offer

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Only show the data necessary for consumers to make an informed buying decision.

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Use tactics like social proof pop-ups or countdown timer to urge users to buy

Pipefy Pricing Page

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ About Page

In a highly competitive market, the empathy you create with your potential customers can play an important role in their decision-making process. Your about page can allow you to provoke this empathy by explaining your mission, your values, and by presenting your team and your operating modes.

Best practices :
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Show a timeline of your company's history

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Show collective or individual photos of the founders and the members of your team.

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Add some numbers : employees, clients, locations, funding ...

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State the vision and the mission of your company.

๐Ÿ—ž

If you have any, display a few articles that talk about your product.

Payfit About Page

๐Ÿ’ผ Careers Page

Real talents are rare on the market and your package may not be enough to attract them. Your Careers Page should be the showcase of your employer brand.Highlight your vision, your values, your employee perks and try to create a link with your future candidates by showing photos, videos and testimonials of your team.

Best practices :
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Show photos of your workplace.

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State your mission and your values in a meaningful way.

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Talk about your benefits: remote, perks, holidays, equity ...

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Display testimonials of your happy coworkers.

Front Careers Page

โœ๏ธ Blog Feed

Having a blog is a must for any good SaaS marketing strategy. In addition to being the best way to be referenced on search engines, your blog will allow you to position yourself as a thought leader on your market and carry the voice of your brand.

Best practices :
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Brand your blog as a full-fledged media

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Highlight the articles that give the best return in terms of engagement & conversion

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Indicate the author's name and photo to reward the author and personify your content

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Allow users to subscribe to your newsletter to receive your latest articles

Mixpanel Blog Feed

๐Ÿค Customers Page

The Customers Page should be a key element of your social proof strategy. It allows you to showcase your most notorious customers and demonstrate the impact of your SaaS with testimonials and metrics.

Best practices :
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Show the logos of your best-known customers.

๐Ÿ’ฌ

Show some testimonials of your users with their name and company logo

๐Ÿ“Š

Give detailed numbers that show the impact of your product.

๐Ÿ—‚

Segment your customers' displays according to their industry or type of business

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Use videos and photos of your customers to illustrate their testimonials

Hiver Customers Page

๐Ÿ‘Œ Customer Stories

Customer Stories are a great way to gain the trust of your prospects by demonstrating the benefits your SaaS has brought to similar businesses. To make your prospects really identify with your customers, enhance the testimonials with data, photos and videos.

Best practices :
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Give details about the company such as its industry, team size, location ...

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Add testimonials from the buyer or users.

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Explain the company's problem before using your product, and how they have improved

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Give detailed numbers that show the impact of your product.

Slite Customer Stories

๐Ÿ“บ Demo Request

Your Demo Request Page is one of the most important pages on your site because most other pages will redirect to it. This page should be very simple and short, but summarize all the elements of reassurance and social proof that you have.

Best practices :
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Only ask for the information you really need: name, email & company should be enough

๐Ÿข

Show the logos of your best-known customers.

๐Ÿ’ฌ

Show some testimonials of your users with their name and company logo

Help Scout Demo Request Page

๐Ÿšถโ€โ™€๏ธ Product Video

In most cases, showing how your SaaS works is easier than explaining it. Product demo videos are a really good way to get attention, explain value, and convince leads to sign up.

Best practices :
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It's not a demo but more of a presentation. it shouldn't be longer than a few minutes

Hugo Video Tour

๐ŸฅŠ Comparison Page

In addition to giving your leads reasons to choose your product over another, comparison pages are extremely effective for your SEO because it allows you to appear in the results when users are looking for your competitors.

Best practices :
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Optimize your comparison pages to rank on competitors keywords

๐Ÿ‘ฉโ€๐Ÿซ

Compare your features with those of your competitors in a detailed grid

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Testimonials allows you to stay clean when it comes to speaking against competitors

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Exclude your competitors' branding from your comparison pages

Avocode Comparison Pages

๐Ÿ“ฐ Press Page

The purpose of your press page is to facilitate the work of journalists who would like to do an article on your SaaS. This page should contain your press kit (brand assets and guidelines), display examples of articles about your company and a contact link for journalists.

Best practices :
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Give guideline to journalists on how to pitch your company

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Give access to your brand's assets and guidelines

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Display the latest or best articles featuring your SaaS

Loom Press Page

๐Ÿ“บ Webinars Page

Webinars are the ideal format to nurture your prospects and improve the onboarding and activation of your users. Your webinars page should allow visitors to sign up for upcoming webinars and view past ones. Consider including a section dedicated to recurring webinars such as guided tours and onboardings.

Best practices :
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Display all upcoming webinars to allow visitors to register

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Allow visitors to review all the past webinars

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Offer new users recurring live guided tours of your product

Abstract Webinars Page

๐Ÿ’Œ Newsletter Page

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๐Ÿ“ Templates Library

If your product works with templates, include a template library in your site. This will give your prospects a taste of what your SaaS can offer and these pages will be easier to reference on long-tail keywords.

Best practices :
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Offer visitors to preview how to use each template

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Segment your templates into categories to help your visitors navigate easily

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Encourage visitors to try the templates with a "use this template" CTA

Soapbox Templates Library

๐ŸŽ“ Academy

SaaS can sometimes be difficult to handle and support may be required to exploit the full potential of the product. An academy will allow you to gather all your learning videos in an organized and gaming learning path.

Best practices :
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Give your Academy a name and a logo as if it were a separate product

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Make the learning path fun by using points or badges to reward your users

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Divide your learning path into small chunks

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Use videos rather than long texts to keep your users interested

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Reward users who complete your academy with a certificate for their expertise

Proof Academy Pages

๐Ÿ“™ eBook Page

eBooks are very effective lead-magnet but having an optimized ebook page can increase your conversion rate even more. Think of it as a sales page to highlight the value it will bring to your users.

Best practices :
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Always ask for the visitors email before giving away your eBook

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Give a preview of the different sections of the ebook

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Illustrate your page with an image of a physical book to enhance perceived value

Fellow eBook Page

๐Ÿค‘ Affiliate Page

Affiliate marketing is one of the trendiest acquisition channel these days. With over $4 billion invested in the industry, itโ€™s growing at an exponential rate. It is also a great way to gain new customers and a lucrative opportunity for your existing users to earn commission on their sales. For all these reasons, you should not neglect your page affiliation.

Best practices :
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Detail how your affiliate program works and the different steps to join it

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Allow your users to estimate how much revenue they will earn from the program

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Show testimonials from affiliates highlighting their incomes

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Include a section for FAQs to make the sales process simpler

Baremetrics Affiliate Page