Overall Style and Aesthetic

Hiver’s “Customers” page embraces a modern, inviting, and professional visual style. The design seamlessly blends minimalist whitespace with vivid accent colors, achieving a look that feels both approachable and trustworthy—just right for SaaS audiences. Rounded corners, soft gradients, and thoughtfully placed visuals underscore a sense of warmth and user-centric sophistication.

Layout and Structure

The page uses a clear, scannable layout: starting with a hero section that foregrounds customer success, followed by a grid of logos for social proof. Case studies are spotlighted using a clean card design that alternates text with photography and logos, maintaining visual rhythm as users scroll. Call-to-action buttons are strategically placed but subtle, guiding without overwhelming.

Visual Elements

Photography plays a central role—real teams and individuals anchor Hiver’s customer stories in authenticity. Brand logos are presented in monochromatic or muted palettes, allowing the customer narratives and images to shine. Animated hover effects and minimal iconography add polish without distraction, reinforcing the site’s balanced dynamism.

Color Palette and Typography

The site leans on a sophisticated primary palette—deep blues, crisp whites, and vibrant yellows—imbuing the design with energy and clarity. Typography is strong and modern, using clear headings for hierarchy and generous letter spacing for readability. Subtle font weight contrasts help guide users through the narrative flow.

User Experience Patterns

Sticky navigation ensures users can explore deeper without losing context. Micro-interactions—like smooth card lifts on hover and animated transitions—foster a sense of interactivity. Direct CTAs (“Read story”) encourage engagement without aggressive pushiness, exemplifying SaaS UX best practices.

Unique or Notable Design Choices

Showcasing customers via a blend of authentic team photography and bold brand logos—rather than generic stock art—creates instant credibility. Cases are filterable by industry, a user-centered feature that tailors discovery without clutter. The confident yet welcoming tone invites visitors to imagine their own potential success with Hiver, grounding the entire experience in trust and relatability.