Clean Decision-Making Done Right

This is GoFundMe's fundraiser setup flow and it's a masterclass in reducing friction. Step 1 of 5. Two options. No clutter. The split layout gives your eye a natural resting point on the left with context, then pulls you right to take action.

Smart Use of Space and Color

The selected "Yourself" card has that soft mint green fill with a green border. It's subtle but immediately communicates state without screaming at you. The unselected "Someone else" card stays neutral with a light gray outline. Dead simple visual hierarchy. The illustrations on each card add personality without feeling childish. They've got this hand-drawn quality with little purple and yellow accents that keep things warm.

Typography That Stays Out of the Way

Big bold heading on the left, smaller helper text underneath. The right side keeps labels tight and descriptions in gray. Nothing fights for attention. That green "Continue" button anchors the bottom right exactly where you expect it. The progress bar is barely visible but it's there. The back arrow sits quietly opposite. Every element knows its job and does it without overdesigning anything.