Close Brand Guidelines


Inside Sales Software
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May 1, 2020
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Close Brand Guidelines Structure

1. Header:

The top section of the page contains a header with Close's logo, a navigation menu with links to different parts of the Close website, and a search bar.

2. Hero Section:

Below the header, there is a hero section containing a tagline "Your sales CRM (customer relationship management) solution," along with a hero image of someone using the Close software. There's also a CTA (call-to-action) button that reads "Start your free trial."

3. Brand Benefits:

The next section lists the benefits of using Close, displaying icons with accompanying text such as "Close grows with you," "Powerful integrations," and "Trusted by industry leaders."

4. Brand Proof:

The following section provides social proof, listing prominent companies that use Close, such as Weebly, Wistia, and ZeroCater.

5. Brand Story:

The next part of the page tells the Close brand's story in three parts. The first section lists the company's goals, the second highlights the values that the team holds, and the third provides some statistics on Close's performance.

6. Brand Philosophy:

The next section describes the brand's philosophy in detail, including its mission, vision, and values. It's illustrated with several graphics and icons.

7. Support Section:

The following section lists the different types of support Close offers, including live chat, phone support, email support, and community support.

8. Footer:

Finally, the page ends with a footer containing links to various pages within the Close website, including social media links and a "Join the team" link.
Close Brand Guidelines