When faced with a complex pricing structure, it can be difficult for customers to understand how much they would have to pay for the service. By providing a pricing calculator, you can break down your pricing structure into easy-to-understand components and provide customers with an estimate of how much they would have to pay based on their specific needs.
It can also increase transparency and build trust with potential customers. By providing a clear and concise pricing calculator, you demonstrate that you're upfront about you pricing and you're not trying to hide any costs or fees. This can help build trust with potential customers and increase their likelihood of converting into paying customers.