SaaS Comparison Pages Best Practices

Competitors Comparison Grid

The purpose of a comparison page is to steal your competitors’ customers or prospects by showing them why your product is better.

You only have a few seconds to capture your prospects’ attention and make them understand how your product actually differ. But they are expecting to get detailed information, not just random testimonials and generic marketing headlines.

This is where the comparison grid comes in handy! It allows you to quickly and visually highlight features where your product outperforms others.

PandaDoc Comparison Page

Other Best Practices