SaaS Comparison Pages Best Practices

Competitors Comparison Grid

The purpose of a comparison page is to steal your competitorsโ€™ customers or prospects by showing them why your product is better.

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You only have a few seconds to capture your prospectsโ€™ attention and make them understand how your productย actuallyย differ. But they areย expecting to get detailed information, not just random testimonials and generic marketing headlines.

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This is where the comparison grid comes in handy! It allows you to quickly and visually highlight features where your product outperforms others.

Comparison Pages - Comparison Grid Examples

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