SaaS Comparison Pages Best Practices

Competitors Comparison Grid

The purpose of a comparison page is to steal your competitorsโ€™ customers or prospects by showing them why your product is better.


You only have a few seconds to capture your prospectsโ€™ attention and make them understand how your productย actuallyย differ. But they areย expecting to get detailed information, not just random testimonials and generic marketing headlines.


This is where the comparison grid comes in handy! It allows you to quickly and visually highlight features where your product outperforms others.

Comparison Pages - Comparison Grid Examples

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