Overall Style and Aesthetic

Miro’s Customers page exemplifies a modern, professional SaaS aesthetic fused with vibrant energy. The design is clean and uncluttered, using plenty of white space to let bold colors and content breathe. The vibe is both inviting and business-like, striking a balance between approachability and authority—ideal for inspiring confidence in enterprise and creative audiences alike.

Layout and Structure

The page opens with a dynamic hero section featuring marquee brand logos and a confident headline, immediately establishing credibility. Scrolling reveals a cascading sequence of content modules: testimonial highlight blocks, customer case studies with embedded videos, and industry logos, all interwoven for effortless scanning. There’s no pricing or feature dump—instead, the layout focuses on authentic customer success and engagement, wrapped up with a clear, persistent CTA toward collaboration.

Visual Elements

Vivid, multi-toned illustrations and human-centric photography bring case studies to life. Slick animations and hover effects provide visual feedback, while micro-interactions (like gentle fades) add polish without distractions. Logo arrays and short customer videos diversify the page, keeping visitors engaged as they scroll.

Color Palette and Typography

Signature blues, purples, and punchy accent hues create a fresh, energetic mood, paired with ample white. The font stack is minimal and geometric, employing clear typographic hierarchy—large headlines draw the eye, while supportive body text remains legible and warm.

User Experience Patterns

Sticky top navigation and floating CTAs ensure easy access to action throughout the journey. Content blocks are digestible, with progressive disclosure: testimonial snippets invite deeper exploration via “Read Story” buttons. Smooth scroll animations reinforce a sense of flow.

Unique or Notable Design Choices

Standout touches include live-action customer reels and the use of customer logos as interactive, clickable elements. The overall tone radiates innovation and trust—Miro positions itself not just as a tool, but as an essential partner for the world’s top teams.