Overall Style and Aesthetic

Productboard’s Customers page embodies a modern, minimalist approach while radiating a sense of professionalism and trust. The design is clean and spacious, with thoughtful use of whitespace, soft shadows, and subtle gradients to create visual depth without overwhelming the viewer. The overall feel balances approachability and authority, appealing to decision-makers and creative teams alike.

Layout and Structure

The page opens with an impactful hero section featuring customer logos and a succinct, benefit-driven headline. Content flows vertically in well-defined blocks: curated customer story highlights, industry verticals, and a visually engaging quote carousel. Sections are clearly segmented but integrated by smooth transitions and consistent alignment, making the journey effortless as visitors discover real brand stories.

Visual Elements

Photography is central: authentic images of clients and company teams, blended with branded overlays and device mockups. Iconography is crisp and intuitive, supporting quick scanning. Interactive elements—like hover effects on cards and animated testimonial sliders—add subtle movement and engagement without distraction.

Color Palette and Typography

The palette is anchored by Productboard’s signature cerulean blue, complemented by gradients, soft neutrals, and gentle accent colors for calls to action. Typography is highly legible—bold, sans-serif headings build visual hierarchy, while lighter body copy ensures readability and a contemporary appearance.

User Experience Patterns

Navigation is frictionless, anchored by a sticky global nav and prominent calls to action such as “Request a demo.” Smart use of carousels, buttons, and linked cards guide visitors smoothly through content. Testimonials and stories act as interactive entry points, inviting deeper exploration.

Unique or Notable Design Choices

Standout elements include dynamic testimonial navigation, layered logo clusters in the hero, and the organic integration of real customer faces and voices—creating authenticity and emotional resonance. The entire experience feels expertly curated, reinforcing Productboard’s innovative and customer-focused brand.