Overall Style and Aesthetic

Senja’s 404 page leans into a playful, modern minimalism that instantly feels welcoming and brand-appropriate for SaaS. The page uses ample whitespace, bold yet friendly visuals, and approachable copy—striking a balance between cheerfulness and professionalism.

Layout and Structure

This page follows a focused, single-panel structure. The “hero” section dominates, with an expressive illustration taking center stage and clear, concise messaging above the fold. There are no distractions: key options are presented prominently, supported by a single clear Call to Action (CTA). The navigation bar at the top remains accessible, subtly guiding users back to core areas of the site.

Visual Elements

A custom, colorful illustration depicts a sunken ship, creatively tying into the “lost at sea” 404 concept. This memorable artwork uses gentle motion and quirky characters, making the error page feel lively instead of frustrating. There are no stock images or generic icons; every element is crafted to fit Senja’s brand personality.

Color Palette and Typography

The palette features soft violets, peach, and vibrant accent colors that inject energy without overwhelming. Headings use a bold, rounded sans-serif font, while body text remains legible and understated. Visual hierarchy is clear: the error message stands out, with supportive text and CTA easy to scan.

User Experience Patterns and Unique Choices

Senja’s 404 page turns a common frustration into a moment of delight with upbeat copy and a painless path back to productive action—most notably via a prominent “Go Home” button. The persistent top navigation keeps users oriented, while playfulness in text and visuals reduces error-fatigue. The blend of illustration, interaction, and tone exemplifies a SaaS brand ready to engage users, even in unexpected moments.