Overall Style and Aesthetic

Deel's "Year in Review 2019" page embodies a modern, minimalist style with a focus on clarity and professionalism. Negative space is leveraged to draw attention to content, while restrained use of color and graphics maintains an uncluttered, elegant appearance. The atmosphere feels authentic and forward-thinking, suiting a SaaS brand that emphasizes trust and innovation.

Layout and Structure

The page uses a simple, blog-like layout to highlight storytelling. The article is the focus—introduced by a brief, image-backed hero section that sets the tone; there are no overt sections for features, testimonials, or pricing, aligning with the editorial aim. Scrolling progression creates a linear reading experience, reinforcing the narrative journey of the year in review.

Visual Elements

Custom, flat-style illustrations appear throughout, adding visual interest and helping break up text-heavy sections. No animations or videos create an accessible, distraction-free reading experience. Icons are sparingly used, mainly to emphasize key statistics or milestones, accentuating important data without overwhelming the simplicity.

Color Palette and Typography

A bright, approachable palette utilizes Deel’s signature blue alongside secondary accents in orange and teal, providing friendly contrast for highlights and CTAs. Typography is clean and sans-serif, with a clear hierarchy—large, bold headings guide the eye, while body text remains readable and light, supporting content-focused immersion.

User Experience Patterns & Notable Choices

Navigation is streamlined—main site navigation stays fixed for easy access, while subordinate links are minimized to reduce distraction. CTAs are subtle yet visually distinct, fitting the page’s reflective tone. The storytelling approach, use of branded illustrations, and commitment to whitespace stand out as thoughtful choices that convey both confidence and approachability.