Overall Style and Aesthetic

Intercom’s 2019 Inside Intercom page radiates a modern, playful energy while maintaining a professional polish essential for SaaS brands. The design exudes confidence with bold typographic choices paired with a clean, spacious layout. Subtle animation adds vibrancy without distraction, keeping the experience dynamic yet refined.

Layout and Structure

The page opens with a compelling hero section, drawing visitors in with a large, prominent headline and a vibrant custom illustration. Rather than following a rigid template, the content flows in digestible segments—stories, event recaps, and team highlights—each introduced with oversized headings. There are no traditional “features” or “pricing” sections; instead, narrative-driven modules create a welcoming editorial atmosphere.

Visual Elements

Eye-catching illustrations define the visual language, blending geometric and organic shapes with Intercom’s signature brand colors. Photography featuring real team members injects authenticity, while playful icons and micro-animations guide the eye. The consistent use of spot illustrations and occasional GIFs signals an innovative, human-centric brand.

Color Palette and Typography

A vibrant color palette—dominated by bold blues, yellows, and coral accents—injects freshness without overwhelming. The typography hierarchy is unmistakable: uppercase, weighty headlines command attention, while body text remains airy and readable, enhancing overall clarity.

User Experience Patterns

Sticky navigation and intuitive scroll behavior foster effortless exploration. Calls to action are strategically sparse but clear, keeping readers immersed in content rather than overwhelming with prompts. Progressive disclosure via “Read More” links and clever use of whitespace promote focus and digestibility.

Unique or Notable Design Choices

Storytelling takes center stage, flipping the typical SaaS website script. The heavy emphasis on custom editorial illustrations and real-life team photos fosters approachability and trust. Each block feels curated—never cluttered—underscoring Intercom’s commitment to humanity-driven design.

Tone and Feel

The overall vibe is energetic, innovative, and welcoming. Visitors sense a forward-thinking culture that values transparency, creativity, and authentic connection—perfect inspiration for any SaaS team aiming to balance clarity, character, and delight.