If you've visited any SaaS landing pages recently, you've probably seen them. Popularized by Apple's summary slides, bento grids are everywhere these days.
Imagine a bento box, the iconic Japanese lunchbox with its neatly divided compartments, each housing a different dish. Bento design patterns draw inspiration from this concept, providing a visually appealing and organized way to present features on marketing websites.
By employing a grid-based layout, bento design patterns divide a website's content into distinct sections or compartments. Each compartment serves as a dedicated space to showcase a specific feature, allowing users to navigate and digest information easily. This intuitive and visually pleasing approach ensures that your website's visitors can quickly grasp the unique selling points of your product or service.
Unlocking the Benefits of Bento Design Patterns
Enhanced Visual Hierarchy
In the world of marketing, catching the attention of your audience is paramount. Bento design patterns offer a powerful solution by creating a clear visual hierarchy. By strategically highlighting essential features in separate compartments, you guide your visitors' attention to the most critical aspects of your offering. This ensures that they don't miss out on important information and are more likely to engage further.
Improved User Experience
A positive user experience is crucial to keeping visitors on your website and encouraging them to explore. Bento design patterns excel in this aspect by organizing content into manageable sections. By offering a seamless browsing experience, visitors can easily find what they're looking for and effortlessly navigate through the various features of your product or service.
Engaging your audience is the key to converting visitors into customers. Bento design patterns provide an excellent opportunity to captivate users visually and interactively. When visitors are enthralled by your website's design and structure, they are more likely to spend more time exploring the features you highlight, ultimately leading to increased engagement and higher conversion rates.
Implementing Bento Design Patterns
Now that we've established the benefits, let's explore how you can implement bento design patterns on your marketing website:
Identify Key Features
Begin by identifying the key features or content sections you want to showcase. Pinpoint the aspects that make your product or service stand out and prioritize them based on their impact and relevance to your target audience.
Create a Grid-based Layout
Design a visually appealing grid-based layout that divides your content into compartments. Each compartment should focus on highlighting a specific feature. By ensuring a clean and organized presentation, you provide visitors with a seamless browsing experience that is easy to navigate.
Utilize Visual Elements
To reinforce the impact of your bento design pattern, incorporate relevant visual elements within each compartment. Use images, icons, or graphics that align with your brand's aesthetic to enhance the appeal and reinforce the message of each feature.
Consistency is key to establishing a memorable brand identity. Apply the bento design pattern consistently across all pages of your website, ensuring a seamless flow that visitors can easily recognize and engage with. Consistency not only enhances user experience but also strengthens your brand's image and credibility.
Hungry for more inspiration?
SaaSFrame is the largest SaaS design library and we've dedicated a whole section to Bento Grids design inspiration. Come checkout dozens of light and dark mode Bento Grids and compare desktop and mobile version to see how the best designers handle this pattern's responsiveness.