Overall Style and Aesthetic

Workable’s home page exudes a modern, approachable professionalism. The visual style is crisp and minimalist without feeling sterile, balancing white space with dynamic teal and vibrant accent hues. It combines a polished, enterprise-ready feel with warm touches, making the product approachable for diverse business audiences.

Layout and Structure

The layout is intuitive and highly scannable, leading with a clear hero section featuring a concise headline, supporting text, and a direct call-to-action. Below, content flows in digestible bands—features, benefits, customer logos, testimonials, and pricing—each separated by generous padding and visual cues. Section ordering follows the SaaS best-practice funnel, gently ushering the user toward conversion.

Visual Elements

Photography of diverse, real employees stands out throughout, fostering authenticity and relatability. Clean, playful icons and elegant UI mockups visually reinforce value propositions without clutter. Animated micro-interactions and subtle hover states add delight and highlight interactivity, while strategic use of video draws attention to complex features.

Color Palette and Typography

A calming teal punctuated by bright aqua and deep charcoal form the core palette, providing strong contrast and brand recognition. The typography mixes a bold sans-serif for headlines with a clean, highly-readable body font, establishing a clear content hierarchy and smooth legibility across devices.

User Experience Patterns

Persistent navigation anchors the top, with prominent CTAs in both header and hero. Sticky elements and well-placed forms maximize lead capture. Responsive layouts, smooth scrolling, and clear interactive states ensure flawless browsing whether desktop or mobile. Subtle animations guide focus without distraction.

Unique or Notable Design Choices

Workable’s site stands out for its authentic voice, human-centered imagery, and restrained yet energetic animation. The balance of trust signals—customer logos, press, testimonials—and generous “breathing room” cultivates confidence, while the design itself reflects innovation and accessibility for the modern recruiter.