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April 29, 2024

Wise Choose Country Structure

Clean Step-by-Step That Just Works

The progress bar at the top is doing all the heavy lifting here. Four clearly labeled steps: Account type, Country, 2FA, Password. You know exactly where you are and what's coming. That little green dot on step two is a small but effective touch.

One Question Per Screen Done Right

Wise nails the single-task pattern. One question. One dropdown. One button. No distractions. The heading "Where do you live most of the time?" is conversational and human, not robotic. The subtext about legal requirements adds transparency without cluttering the page. That bright green CTA button is impossible to miss and feels almost playful against the white space.

Typography and Spacing That Breathe

Everything is centered and generously spaced. The bold serif-ish heading contrasts well with the lighter body text. The "Back" link with its arrow sits quietly in the top left, never competing with the main action. Wise's dark green brand color keeps things grounded. This is a masterclass in reducing friction during onboarding. Nothing fancy, just extremely intentional.
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