Overall Style and Aesthetic

The Productboard + iAdvize customer story page presents a polished, modern look anchored in a minimalist ethos. White space reigns, keeping visuals focused and content digestible. The overall style is professional and inviting, with subtle pops of brand color for a sophisticated, tech-forward vibe that exudes trust and reliability.

Layout and Structure

The page opens with a prominent hero section—featuring a clear headline, subheadline, and strategic company logo placement—setting the narrative immediately. Content flows logically: an overview, a customer video and quote, detailed solution storytelling with interspersed photography, and bold testimonial pull-quotes. Rather than overwhelming with features or pricing, it zeroes in on user impact, concluding with a sticky CTA and a robust footer.

Visual Elements

High-resolution photography captures real people and workplace energy, while simple vector icons and branded illustrations enhance key points without clutter. The embedded customer video adds a live-action dimension, reinforcing authenticity and engagement. Animations are subtle, used mainly for smooth content transitions and enhancing visual hierarchy as users scroll.

Color Palette and Typography

The color palette is clean: dominant whites and soft grays, punctuated by Productboard’s vibrant blue and accent oranges. Typography is clear and hierarchical—bold, sans-serif headlines paired with lighter body copy for easy scanning. Quotes and CTAs are styled for emphasis without visual noise.

User Experience Patterns

Navigation is frictionless, with a sticky top nav and anchor links for deeper dives. Frequent, compelling CTAs ("See a demo") are strategically placed yet unobtrusive. Scroll-triggered content reveals, concise copy, and well-sized buttons contribute to a streamlined, conversion-focused flow.

Unique or Notable Design Choices

The integration of customer storytelling—through video, direct quotes, and real photos—feels authentic and human-centered, not staged. The blend of actual workplace images and branded accent illustrations crafts a sense of real-world innovation, making enterprise solutions feel personal and attainable. The tone throughout is approachable, credible, and quietly enthusiastic—ideal for inspiring trust and action.