Overall Style and Aesthetic

Fly by Customer.io delivers a modern, minimalist experience that feels immediately approachable and uncluttered. Clean lines, plenty of negative space, and restrained use of color make the interface appear lightweight yet sophisticated, exuding confidence without overwhelming the user.

Layout and Structure

The page uses a straightforward, single-column layout centered around a prominent introductory question—"What will you be doing in Fly?"—to guide user intent. This focus on a single critical action eliminates distractions, speeding the onboarding flow while reinforcing clarity. Supporting information is minimal; the interface pulls the user toward their next step without the noise of extra sections.

Visual Elements

Bold, flat icons sit alongside each selectable role, clearly differentiating choices and providing immediate visual context. Soft, rounded illustrations combine with crisp lines for an invitingly modern touch, adding personality while maintaining professionalism. Subtle motion on hover states gives a sense of interactivity without excess.

Color Palette and Typography

The palette leans on calming whites and soft grays, accentuated with a lively but controlled blue for primary elements and calls to action, creating a cohesive visual hierarchy. Typography is clean and geometric, likely set in a modern sans-serif, with generous line-height and font-weight changes to guide attention fluidly.

User Experience Patterns

With clear, centered navigation and oversized, accessible buttons, the UX is purposefully intuitive. Progress indicators and instantly responsive interactions make users feel in control throughout the onboarding funnel.

Unique or Notable Design Choices

The clear role-selection prompt with illustrated options is a standout move—it feels personable and adaptive. Subtle micro-interactions and lack of clutter instill a sense of trust, ensuring a focused and frictionless experience from the first impression.