Overall Style and Aesthetic

Contractbook’s ROI Calculator page is a showcase of sophisticated minimalism, blending clarity with a touch of playful professionalism. The design feels modern yet approachable, balancing open white space with impactful splashes of brand blue. This subtle vibrance makes the page inviting, while sharp edges and neat alignments communicate reliability and innovation.

Layout and Structure

The structure follows a clean, linear flow—beginning with a welcoming hero section, succinct headline, and a brief explainer. The ROI calculator sits front and center, prioritized for interactivity. Supporting sections include informational blocks with concise copy and visual explanations, followed by a succinct call-to-action area. The page is capped with a comprehensive footer containing links, social icons, and legal information.

Visual Elements

Custom illustrations dominate the visuals, adding human-centric context and visual breaks. Soft, vector-style graphics and strategic icons support the content without overwhelming it. Animations are subtle, primarily in micro-interactions as users engage with the calculator. There are no stock photos or distracting visuals—focus remains on clarity and engagement.

Color Palette and Typography

A cool-blue palette is tastefully accented by whites and muted grays, projecting trust and calm. Bold sans-serif headings command attention, while lighter body text ensures readability. Hierarchy is clear through size, weight, and smart use of brand color.

User Experience Patterns

Navigation is sticky yet understated, keeping the user anchored. CTAs are clear, generously sized, and use strong contrast. The calculator form employs segmented fields and instant feedback, encouraging input and reducing friction. Smooth scroll and gentle transitions guide the visitor intuitively through the experience.

Unique or Notable Design Choices

The calculator itself is the interactive hero—users can visualize savings instantly, with dynamic feedback and real-world context. The blend of utility and visual storytelling creates a memorable, user-first experience that’s both practical and engaging. The overall tone exudes trust, innovation, and approachability, making it an inspiring touchstone for SaaS design.