Overall Style and Aesthetic

Arcade’s “Year in Review 2022” page exudes a vibrant yet uncluttered modernism. The design feels equal parts playful and polished—the use of gradients and bursts of color injects energy without overwhelming visitors. Whitespace is thoughtfully balanced, ensuring a light, approachable mood that keeps readers engaged and curious.

Layout and Structure

The page unfolds as a visually-driven scroll experience. There’s no traditional hero section; instead, content flows narrative-style, divided by spacious headings and animated milestones. Each segment transitions seamlessly into the next, guiding users through achievements, stats, and reflections—mimicking a timeline more than a static site. Standard SaaS sections like features, testimonials, or pricing are absent, emphasizing storytelling over selling.

Visual Elements

Custom illustrations and whimsical icons punctuate each section, adding personality and context. Dynamic flourishes—such as subtle animation and motion graphics—enhance interaction and draw the eye to key narratives. Screenshot-style imagery gives a peek into the product without detracting from the headline stories.

Color Palette and Typography

The palette pops with cheerful gradients (pinks, purples, blues, and citrus hues) layered over a white foundation. This modern vibrancy carries through to playful accent shapes. Sophisticated sans-serif typography dominates, with bold headers for hierarchy and generous body text for readability, punctuated by handwritten flourishes for emphasis.

User Experience Patterns

Navigation is minimal—anchored to the page’s single-purpose journey. Calls to action are sparing and intelligently placed, nudging visitors to explore the product only after immersing in Arcade’s story. Horizontal breakpoints with animation provide satisfying progress markers. The absence of conventional forms or menus keeps users focused on content.

Unique or Notable Design Choices

The timeline-based storytelling feels fresh for a SaaS review page, forgoing overlays and modals in favor of seamless, continuous scroll. Interactive animations and milestone highlights add delight, encouraging exploration and sharing. The page’s energetic, human-centered tone invites both admiration and inspiration—setting a high bar for SaaS storytelling design.