Desktop
Mobile
Desktop
Mobile
Help Scout 404 Pages
Help Scout 404 Pages

Help Scout 404 Pages

Help Scout

Customer Service Software
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Subject
Category
404 Page
Patterns
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Tech Stack
Gatsby.js
Added on
June 20, 2020


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Help Scout 404 Pages Structure

Overall Style and Aesthetic

The Help Scout 404 page embodies a playful, approachable spirit while remaining clean and professional. The minimalist layout allows personality to shine through expressive illustrations, demonstrating that even error pages can reinforce brand friendliness. The visual tone is light-hearted and calming, making a usually frustrating moment unexpectedly delightful.

Layout and Structure

A centered hero illustration dominates the page, immediately grabbing attention with its quirky, friendly artwork. Below, a succinct, empathetic message (“Whoops! Something went wrong...”) guides users, accompanied by two clear call-to-action buttons (“Go to Homepage” and “Contact Support”). The absence of clutter helps users refocus and act quickly. Help Scout’s standard header and footer offer seamless navigation continuity.

Visual Elements

Whimsical, hand-drawn-style illustrations create visual warmth and memorability. These graphics, animated with subtle motion, inject life without overwhelming the page. A restrained use of icons supports direction and navigation. No photography is used, reinforcing the brand’s unique illustrative identity.

Color Palette and Typography

A soft blue and white base radiates calm and reliability, while lively accent colors in the illustration add character. The typography pairs a friendly sans-serif for headings with clear, readable body text. Hierarchy is crisp—large heading, supportive subheading, and high-contrast CTAs.

User Experience Patterns

Navigation remains intuitive: prominent CTAs direct users to safe destinations, minimizing friction. Users can easily return to the homepage or seek support, reducing frustration. The overall pattern is efficient and non-intrusive—no forms or scroll are necessary.

Unique or Notable Design Choices

The engaging illustration, gentle animation, and concise copy humanize the 404 experience, turning an error into a branded, memorable moment. This playful-yet-professional approach balances usability and personality, inspiring confidence even during mistakes.