Overall Style and Aesthetic

Brevo’s pricing page exemplifies contemporary SaaS design—crisp, professional, and inviting. The look is resolutely modern, balancing generous white space with vivid accent colors that draw attention without overwhelming. The interface feels trustworthy and approachable, avoiding excessive embellishment while remaining visually engaging.

Layout and Structure

The layout leads with an engaging hero area that immediately communicates value, featuring concise headings and a discreet call-to-action. The main content is divided into clear, easy-to-scan pricing tiers, each placed in visually separated cards. Supporting sections highlight included features and benefits, while a compact FAQ section addresses common user concerns. The footer houses secondary links and regulatory information, helping keep primary actions in focus above the fold.

Visual Elements

Playful, rounded icons and gentle illustrations animate the page, adding personality and reinforcing clarity. Subtle hover effects and color transitions on CTAs create a tactile, interactive experience. Each pricing package card is visually distinctive with color cues and micro-animations, guiding users’ eyes and decisions.

Color Palette and Typography

A harmonious palette of deep blues, clean whites, and vibrant blues with pops of green accentuates key elements and CTAs. Typography is clear and friendly—bold sans-serifs for headings, lighter text for details—ensuring a unmistakable hierarchy and effortless readability.

User Experience Patterns and Notable Choices

Sticky navigation and logical card stacking keep comparison easy. Prominent, friendly CTAs invite experimentation without pressure. The plan selector is interactive yet minimal, reducing friction. Notably, testimonials and trust signals are kept unobtrusive, letting the pricing speak for itself, and maintaining a user-centric, energetic tone throughout.