Overall Style and Aesthetic

Arc’s 404 page embodies a sleek, ultra-modern minimalism—a pristine white canvas with crisp, high-contrast black and blue elements. The look is clean and airy, exuding professionalism while maintaining a touch of playfulness through its custom illustration.

Layout and Structure

The page is centered both vertically and horizontally, maximizing white space. A singular hero section dominates, featuring a quirky illustration above bold “404” text. Below, a short, friendly message reassures the user, followed by a prominent CTA button guiding users back to the homepage. There are no extraneous sections, testimonials, or distractions, reflecting a streamlined, distraction-free approach perfect for error states.

Visual Elements

A standout original illustration sets the page apart: a playful, robotic character holding a magnifying glass gives the error personality without undercutting professionalism. Subtle shadowing and vector art add depth while maintaining a modern, flat design ethos.

Color Palette and Typography

Arc uses a limited palette—crisp whites, charcoal gray text, and signature electric blue for highlights and the CTA. Typography is bold and geometric (likely Inter or similar sans-serif), with a clear hierarchy: oversized error code, medium-weight headline, and lighter body copy.

User Experience Patterns

Navigation is frictionless: there’s a single, obvious call-to-action, and the header logo subtly hints at brand continuity while inviting a return home. Clear visual focus and minimal interaction points ensure users won’t feel lost or overwhelmed.

Unique or Notable Design Choices

The custom illustration injects warmth and humanity into a typically sterile error page, reinforcing Arc’s innovative, friendly tone. The overall feel is polished yet approachable—making an unfortunate detour feel unexpectedly delightful and entirely frictionless.