Describe the main benefit of your product
Show your visitors why your product is so unique. Highlight your main benefit and explain why you do it better than others.
Address the biggest pain of your leads
Explain how your product can solve the main pain your users are facing. Use words similar to those they use to describe it.
Give them a reason to try your product
Encourage your visitors to take action and try your product by reassuring them and creating a fear of missing out.