Comparison Page Copywriting Template

Template

Call to Action

Ask if they are looking for an alternative from your main competitor

Explain in one sentence the main benefits of switching from your main competitor to your product.

Call to Action Alternative CTA

Show why your users are switching from your main competitor to you.

Benefit

Explain how your product is doing this better than your competitor. You can focus on a benefit that you are an expert in or on a feature that your competitor does not offer.

Benefit

Explain how your product is doing this better than your competitor. You can focus on a benefit that you are an expert in or on a feature that your competitor does not offer.

Benefit

Explain how your product is doing this better than your competitor. You can focus on a benefit that you are an expert in or on a feature that your competitor does not offer.

"Insert a quote from a happy customer comparing your product to your competitor's."

A happy customer

Your SaaS

Competitor's SaaS

Features comparison

✓

✘

Features comparison

✓

Features comparison

✓

✘

Features comparison

1500

800

Features comparison

✓

Tell how many leading businesses trust you product

★★★★★

4.8/5 on Capterra

" Let your users explain why your product is so great. Utilize testimonials to further highlight specific features & answer any doubts your prospects may have. "

Name

Job title, Company

" Let your users explain why your product is so great. Utilize testimonials to further highlight specific features & answer any doubts your prospects may have. "

Name

Job title, Company

" Let your users explain why your product is so great. Utilize testimonials to further highlight specific features & answer any doubts your prospects may have. "

Name

Job title, Company

Summarize the value of your product

Call to Action

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COPYWRITING TEMPLATE

Comparison Page

Ask if they are looking for an alternative from your main competitor

Explain in one sentence the main benefits of switching from your main competitor to your product.

Show why your users are switching from your main competitor to you.

Benefit

Explain how your product is doing this better than your competitor. You can focus on a benefit that you are an expert in or on a feature that your competitor does not offer.

Benefit

Explain how your product is doing this better than your competitor. You can focus on a benefit that you are an expert in or on a feature that your competitor does not offer.

Benefit

Explain how your product is doing this better than your competitor. You can focus on a benefit that you are an expert in or on a feature that your competitor does not offer.

Show social proof with logos of your best-known customers

Features comparison

Features comparison

Features comparison

Features comparison

Features comparison

Tell how many leading businesses trust you product

Summarize the value of your product