COPYWRITING GUIDELINES

Landing Page

Hero

The hero section is the first thing your users will see when they arrive on your website. It must transcribe your value proposition in a clear and impactful way. Write it from the perspective of your visitor.
It’s usually composed of an headline, one or two sentences describing your product, a visual and one are two Call To Action.

Checklist:

✨ Use the headline to capture the visitors' attention with your product’s main benefit.

🆒 Make sure the hierarchy is clear between your main CTA ("Book a demo" or "Start free trial") and the secondary one ("How it works" or "Contact us").

📸 The visual should illustrate the value of your product. It can be an illustration, a photo, or a screenshot.

Features

The features section must allow visitors to understand in a few secondes what your product does. You should showcase only your 3 most impactful features and explain their benefits in a few words.

Checklist:

👌 Keep it short. You shouldn't use more than a few sentences to describe your features.

🕺 Don't focus on what the feature does, focus on what the user will be able to do with it.

📊 Show really explicit visuals. Visitors should be able to understand the feature only by seeing the visual.

📋 Use bullet points to keep it concise and improve readability.

Social Proof

The hero section is the first thing your users will see when they arrive on your website. It must transcribe your value proposition in a clear and impactful way.
It’s usually composed of an headline, one or two sentences describing your product, a visual and one are two Call To Action.

Checklist:

Use the headline to capture the visitors' attention with your product’s main benefit.

🆒

Add a principal CTA ("Book a demo" or "Start free trial") and a secondary one to offer more information ("How it works" or "Contact us").

📸

Make sure the visual illustrate the value of your product. It can be an illustration, a photo, or a screenshot.

Metrics

The hero section is the first thing your users will see when they arrive on your website. It must transcribe your value proposition in a clear and impactful way.
It’s usually composed of an headline, one or two sentences describing your product, a visual and one are two Call To Action.

Checklist:

Use the headline to capture the visitors' attention with your product’s main benefit.

🆒

Add a principal CTA ("Book a demo" or "Start free trial") and a secondary one to offer more information ("How it works" or "Contact us").

📸

Make sure the visual illustrate the value of your product. It can be an illustration, a photo, or a screenshot.

Blog

The hero section is the first thing your users will see when they arrive on your website. It must transcribe your value proposition in a clear and impactful way.
It’s usually composed of an headline, one or two sentences describing your product, a visual and one are two Call To Action.

Checklist:

Use the headline to capture the visitors' attention with your product’s main benefit.

🆒

Add a principal CTA ("Book a demo" or "Start free trial") and a secondary one to offer more information ("How it works" or "Contact us").

📸

Make sure the visual illustrate the value of your product. It can be an illustration, a photo, or a screenshot.

Call To Action

The hero section is the first thing your users will see when they arrive on your website. It must transcribe your value proposition in a clear and impactful way.
It’s usually composed of an headline, one or two sentences describing your product, a visual and one are two Call To Action.

Checklist:

Use the headline to capture the visitors' attention with your product’s main benefit.

🆒

Add a principal CTA ("Book a demo" or "Start free trial") and a secondary one to offer more information ("How it works" or "Contact us").

📸

Make sure the visual illustrate the value of your product. It can be an illustration, a photo, or a screenshot.